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5 Unexpected Places to Network for B2B Business Leads
When doing B2B marketing, many business owners and sales reps tend to fall back on the same old approaches. They focus on the same places and methods for doing networking and finding new prospective clients. These include: trade shows, industry associations, and formal networking events. All of these conventional networking methods make some sense. After all, sometimes there’s no substitute for having a presence on the floor at your industry’s biggest annual convention, or pressing the flesh in person at a local business networking function. But if you want to boost your B2B marketing results, you need to be creative about where you do your networking.
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