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. https://www.business2community.com/facebook/why-70-of-the-small-businesses-are-failing-with-facebook-ads-02180532
blog article
WHY 70% OF THE SMALL BUSINESSES ARE FAILING WITH FACEBOOK ADS
Well, that’s what Facebook is – an 80,000-pound advertising gorilla. 9 out of 10 marketers use Facebook Ads to generate leads and to feed their sales pipeline. After all with 2.2 Billion active users, it is a country (if not a continent!) of its own.With more than $27 Billion in revenue, Facebook advertising is one of the biggest revenue sources for Facebook. But, is it the same for businesses that use Facebook ads?According to Weebly, at least 62% of small businesses say that their Facebook ads are missing their targets. What a tragic statistic for one of the world’s most counted on marketing medium! I probed a little deeper into why the ads are failing. Turns out there is a common string of mistakes that businesses commit that leaves their Facebook ad ROI in the red. ABHISHEK SHAH READ MORE