Home > Resources > Whitepapers > Going Global: Social Media Marketing for Small Businesses

Going Global: Social Media Marketing for Small Businesses

August 24, 2017

Social media is revolutionizing the world of small business marketing, creating new avenues for merchants to promote their companies at a low cost. By creating free profiles on popular social-networking websites, small businesses are able to forge deeper connections with potential customers in their target demographics. Before MySpace’s 2003 launch, marketing options available to small business owners consisted primarily of taking out print advertisements in local phone books or newspapers. Ten years later, social media marketing has gone mainstream. Sixty-one percent of small business owners use at least one social media channel,1 and 10 percent spend at least 10 hours a week on social media activities.

Spotlight

Digg

Digg delivers the most interesting and talked about stories on the Internet right now. The Internet is full of great stories, and Digg helps you find, read, and share the very best ones.

OTHER WHITEPAPERS

Small BusinessFinance Markets2020/21

whitePaper | April 1, 2021

Our unique position at the intersection of government and financial markets enables us to identify and reduce imbalances in access to finance; create a more diverse market; and increase the supply of finance for the entrepreneurs and business owners at the very heart of the British economy.

A guide to small business broadband

whitePaper | November 3, 2021

In this business broadband guide, in partnership with Sky Connect, we reveal why your small business should be considering an upgrade, the benefits of business broadband, the importance of switching from analogue phone systems to smarter broadband based networks and how to select a business broadband provider.

Expand Access to Capital for Small Businesses

whitePaper | March 3, 2022

This paper explores root causes and potential solutions to fix the capital access problem, resulting in a set of recommendations for action-oriented economic developers.

7 ways to take control of your business: How to tackle your business admin and stay on top of the game

whitePaper | May 23, 2021

Running a business isn’t easy, but you’re getting the job done. Nice work.However, you know things can always be done better.You can be more efficient. You can work smarter. You can free-up time from the dull stuff so you can focus on what matters and truly deliver. But where do you even start? Begin with your business admin.To help you along the way, we’ve created a free guide that will put you on the right path.

From Pandemic to Prosperity

whitePaper | March 18, 2022

The last two years have been challenging for small businesses across America. The COVID-19 pandemic exacerbated preexisting obstacles while also creating new ones. Uncertainty, lockdowns, supply chain disruptions, and inflation have posed tremendous hurdles to small businesses. Through it all, small businesses have remained dynamic and resilient

Spotlight

Digg

Digg delivers the most interesting and talked about stories on the Internet right now. The Internet is full of great stories, and Digg helps you find, read, and share the very best ones.

Going Global: Social Media Marketing for Small Businesses