Innovative marketing tips to make your business sizzle

whitePaper | November 7, 2022

A white paper is a thorough and authoritative report that aims to investigate a specific complex business issue. White papers are produced by businesses who want to help their customers, clients and any other interested parties better understand their products or services.

whitePaper | March 29, 2021

The idea behind enterprise resource planning (ERP) is to provide a business with a single product that provides software to support the main business functions in the company. For smaller businesses, choosing an ERP system is a double-edged sword.

whitePaper | September 26, 2022

Small and medium-sized enterprises (SMEs) are a big deal in almost every country. Around 90% of businesses worldwide are SMEs and they provide more than half of all jobs, according to the World Bank. SMEs also make an outsized contribution to national income, ranging from up to 40% in emerging economies1 to around 55% in Europe.

whitePaper | December 21, 2021

With the constant changes to Google and social platforms like Facebook limiting the reach you have on your audience, marketing with a positive ROI can be challenging. This whitepaper shows you how to generate new customers on a limited budget.

whitePaper | June 26, 2023

Small and medium-sized enterprises (SMEs) are the foundation of the global economy, representing 90% of all businesses and accounting for nearly 70% of global jobs and GDP.1 These businesses power the supply and distribution chains of key industries.2 SMEs also play a central role in society, helping to strengthen economic inclusion, supplying goods and services to poor and underserved markets and providing employment to many women entrepreneurs.3 These companies are also key drivers of innovation, offering fresh ideas and new products, being able to adopt change more quickly than large companies and having high growth potential.

whitePaper | July 24, 2022

To say today’s workforce is in flux is an understatement. The evolution of work has always been affected by technology, demographics, and social dynamics, and major events can force momentous shifts.