Home > Resources > Whitepapers > How to write white papers: A Closer look at white paper definition

How to write white papers: A Closer look at white paper definition

June 13, 2017

Because the term “white paper” means different things to different people, business professionals occasionally want to know how Hoffman defines this term. They often ask us simply, “What is a white paper?” The white paper format can be an effective way to educate potential customers on the merits of technology products and services and to explain the complex technologies involved. Although they are not the most exciting kind of collateral, white papers offer a benefit that more glamorous advertising and marketing materials cannot provide. To define white papers is to say that these documents provide useful information to the reader and lend validity to product claims—thus stimulating their further interest in the offering.

Spotlight

ProventusHR

Proventus means "Success" in Latin and this is how we see our strengths in partnering your future and strengthening your people processes. At ProventusHR, we understand your possibilities of tomorrow. We work diligently to facilitate our clients on how to use our range of services to their best advantage.

OTHER WHITEPAPERS

Fostering Sustainability in Small and Medium-sized Enterprises

whitePaper | September 21, 2021

The White Paper is promoted by Generali as part of the SME EnterPRIZE project, which aims to create an European platform providing increased visibility to sustainable SMEs and inspiring small and medium entrepreneurs to adopt more responsible business models. The White Paper has been developed by SDA Bocconi School of Management with the support of researchers from a network of EU universities in eight selected countries (Austria, Czech Republic, France, Germany, Hungary, Italy, Spain, Switzerland)

The Small Business guide to HR

whitePaper | November 6, 2019

SmallBusiness.co.uk has partnered with award winning HR and Health and Safety outsourcing specialists, Peninsula HR, to bring you The Small Business guide to HR. This e-book will take you through the essentials you need to grow and maintain your business including recruitment, employment contracts, parental leave, and managing employee conduct.

The ultimate guide to being cash flow positive and maintaining profitability

whitePaper | May 24, 2021

One of the biggest challenges small business owners face is maintaining a positive cash flow. The problem is, many aren’t managing and reporting on it in the first place. How do you manage cash flow that allows you to predict expenses, payments and forecasted sales?

SMALL BUSINESS GUIDE

whitePaper | November 17, 2019

Small businesses work hard to build a profitable and sustainable company. Don’t let criminals take it all away. Learn how you can reduce the threat of identity and cyber crimes

LOCAL SEO WHITE PAPER MAKING YOUR BRAND FAMOUS IN YOUR LOCATION

whitePaper | November 7, 2019

An effective local SEO campaign requires a combination of geo-targeted optimization and content marketing, business listings and backlinks, and user-generated reviews. Learn how we drive results on search engines for local businesses.

Australian Small Business Responses to the COVID-19 pandemic

whitePaper | April 12, 2021

Small businesses (those with less than 20 employees) make up nearly 98% of all Australian businesses. Responding to the COVID-19 crisis has presented small businesses with new challenges, and there is evidence that many are looking to alternative solutions for survival in the longer term. This paper presents recent evidence which can be summed up as a focus on business innovation, flexibility, and agility.

How to write white papers: A Closer look at white paper definition