The Psychology Of Color In Business

June 20, 2016

What do the colors in your company’s branding tell customers? Today’s infographic, by the Masters in Psychology Guide, is on the psychology of color in business. It analyzes the colors used by major tech startups as well as by prominent consumer brands in their advertising. Out of the largest 50 unicorns, tech startups that have achieved valuations of $1 billion or more, the most common primary branding color was black or grey. A total of 38% of companies, including stalwarts like Uber, Vice, and WeWork, rely on these hues for their outward appearance.

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B2B Payment Gateway

Welcome to B2B Payment Gateway's home on LinkedIn! Follow us for regular updates about how to get the most out of your credit card processing service, blog articles, free demos and more. We exist to help make an otherwise confusing industry simple to merchants who accept credit card payments in a business to business environment.

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Spotlight

B2B Payment Gateway

Welcome to B2B Payment Gateway's home on LinkedIn! Follow us for regular updates about how to get the most out of your credit card processing service, blog articles, free demos and more. We exist to help make an otherwise confusing industry simple to merchants who accept credit card payments in a business to business environment.

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