SMALL BUSINESS SATURDAY SHOPPERS 2016

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | June 1, 2022

The nature of digitization is that it speeds up the processes and opens the infrastructure to many lapses and security issues that cause trouble. Testing and services development must focus on areas that would impact the most significant business drivers like sales,

whitePaper | November 6, 2019

SmallBusiness.co.uk has partnered with award winning HR and Health and Safety outsourcing specialists, Peninsula HR, to bring you The Small Business guide to HR. This e-book will take you through the essentials you need to grow and maintain your business including recruitment, employment contracts, parental leave, and managing employee conduct.

whitePaper | September 8, 2022

Customer experience has now become a boardroom conversation… and with good reason. Research shows that only two in 10 (21 per cent) of consumers rated their most recent interaction with a brand as “excellent”, while 34 per cent rated it as “average”1 .

whitePaper | September 8, 2022

It is no secret that business needs to stay on top of the ever-changing technology landscape. Companies that do not keep up will not succeed in the digital age. But, depending on how fast your business adapts, you could be missing out—or left behind altogether

whitePaper | March 29, 2021

The idea behind enterprise resource planning (ERP) is to provide a business with a single product that provides software to support the main business functions in the company. For smaller businesses, choosing an ERP system is a double-edged sword.