MOBILE PAYMENTS: Technology Forecast and Advice for Startups

whitePaper | May 22, 2021

In this ebook, we dive into everything you need to know to manage, monitor and maintain the financial health of your business. You’ll learn about reports like cash flow forecasts, and how to truly understand your numbers. Everything you need to run a well-oiled financial engine is inside.

whitePaper | May 1, 2021

Thousands of businesses, both large and small, require web analytics to understand more about their audience and create a better experience for them. With more businesses going digital, it is of prime importance for any organization to make best use of the marketing data. Google Analytics is a pioneer in providing end-to-end customer analytics from both Web and Mobile. Google Analytics has grown a long way since its initial launch, with Urchin at 2005 to ga.js, and then Firebase, and now, the most recent version, Google Analytics 4 (GA 4). GA 4 is a highly sophisticated platform, drawing from various components of the Google ecosystem to address modern-day marketing needs in the space of web and mobile application analytics.

whitePaper | July 25, 2022

Imagine entering a retail store and having the sales associate immediately approach you with personalized and accurate suggestions for merchandise. Or imagine your airline travel experience improved dramatically through seamless communication between in-flight staff and ground crews, resulting in fewer delays. Wouldn't these types of exceptional customer service experiences increase your loyalty to these brands and spur you to purchase more of their products and services?

whitePaper | December 7, 2019

As a small or medium business professional, chances are you’ve heard about phishing. Phishing scams—ploys that cybercriminals use to trick unsuspecting people into revealing sensitive information and steal their identities—are a serious problem for both consumers and business owners. In fact, over the last five years, there has been a steady increase in attacks targeting businesses with less than 250 employees, with 43 percent of all attacks targeted at small businesses in 2015.1 But phishing attacks aren’t only targeting businesses, they’re also targeting employees in order to gain access to a business’ sensitive data. The number of spear phishing campaigns targeting employees increased by 55 percent in 2015.2

whitePaper | March 30, 2022

News and analysis about smartphones typically focus on the flash and sizzle of the latest consumer features, but for business decision-makers there is often an entirely different set of criteria when selecting a device for the workforce. Companies are embracing smartphones and the benefits of mobility, and many see they can no longer depend on employee-owned devices and Bring Your Own Device (BYOD) policies. They know phones are poised to replace laptops as their team’s primary computing devices, and they see the potential value of running their business on mobile applications on a uniform platform they control completely

whitePaper | July 24, 2022

To say today’s workforce is in flux is an understatement. The evolution of work has always been affected by technology, demographics, and social dynamics, and major events can force momentous shifts.