Analytics Demystified

analyticsdemystified.com

Analytics Demystified was founded in 2007 by Eric T. Peterson (author of "Web Analytics Demystified" and "The Big Book of Key Performance Indicators") to provide highly customized and deeply strategic consulting to companies who have "hit the wall" in their efforts to achieve success through their investment in digital analytics. We also provide highly tactical consulting to technology vendors and agencies looking to serve and service our core client base. The combination of these services results in our partners having tremendously high visibility into the digital measurement market today, visibility that we leverage on behalf of our customers every day.

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Technology

CROSS RIVER ACQUIRES LEADING SMALL BUSINESS SOFTWARE PROVIDER BETTERFIN, EXPANDING ITS FULL SUITE OF OFFERINGS

Cross River | November 02, 2021

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Cross River Bank, a technology-driven financial services organization that provides core infrastructure and embedded financial solutions, today announced the acquisition of Betterfin, a transformative financial platform that enables small business owners to access a wide range of financial products and solutions, capital markets data, and manage their own lending and cash flow processes. Following the closing, Betterfin is wholly owned by Cross River’s parent company, CRB Group, Inc. Finan...

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Business Strategy

ONDECK ANNOUNCES NEW STRATEGIC PARTNERSHIP INITIATIVES TO INCREASE EQUAL ACCESS TO WORKING CAPITAL FOR SMALL BUSINESSES

OnDeck | May 25, 2022

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OnDeck announced a growing list of strategic partnerships, including SoFi Technologies, Inc and LendingTree. The partnership aims at helping small businesses around the country. These partnerships combine best-in-class digital lending products and FinTech offerings with OnDeck's Artificial Intelligence (AI) and Machine Learning (ML) expertise, providing small businesses with more options for gaining easy access to growth-supporting working capital. With the help of its strateg...

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Finance

PRECORO ANNOUNCES ITS INTEGRATION WITH XERO FOR SYNCING PROCUREMENT AND ACCOUNTING OPERATIONS

PRnewswire | June 21, 2023

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Precoro announced a new direct integration with global small business platform, Xero.The easy-to-use connection lets SMBs and enterprises decrease manual data entry by 80% while improving communication and synergy between their procurement and accounting departments. Here are some of the features and benefits of Precoro's direct integration: • Setting up the integration is possible via a link or click of a button. The whole process takes 5 minutes or less;...

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Finance

EVO PAYMENTS AND BANK OF IRELAND RENEW EXCLUSIVE ALLIANCE AGREEMENT FOR MERCHANT ACQUIRING AND PAYMENT PROCESSING SERVICES

EVO Payments | November 30, 2021

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EVO Payments, Inc. (“EVO”), a leading global provider of payment technology integrations and acquiring solutions, and Bank of Ireland Group (“Bank of Ireland”), one of the largest financial services groups in Ireland, today announced an extension of their existing exclusive referral relationship for merchant acquiring services in the Republic of Ireland and Northern Ireland. EVO and Bank of Ireland will continue to provide payment services according to the ...

Read More
news image

Technology

CROSS RIVER ACQUIRES LEADING SMALL BUSINESS SOFTWARE PROVIDER BETTERFIN, EXPANDING ITS FULL SUITE OF OFFERINGS

Cross River | November 02, 2021

Cross River Bank, a technology-driven financial services organization that provides core infrastructure and embedded financial solutions, today announced the acquisition of Betterfin, a transformative financial platform that enables small business owners to access a wide range of financial products and solutions, capital markets data, and manage their own lending and cash flow processes. Following the closing, Betterfin is wholly owned by Cross River’s parent company, CRB Group, Inc. Finan...

Read More
news image

Business Strategy

ONDECK ANNOUNCES NEW STRATEGIC PARTNERSHIP INITIATIVES TO INCREASE EQUAL ACCESS TO WORKING CAPITAL FOR SMALL BUSINESSES

OnDeck | May 25, 2022

OnDeck announced a growing list of strategic partnerships, including SoFi Technologies, Inc and LendingTree. The partnership aims at helping small businesses around the country. These partnerships combine best-in-class digital lending products and FinTech offerings with OnDeck's Artificial Intelligence (AI) and Machine Learning (ML) expertise, providing small businesses with more options for gaining easy access to growth-supporting working capital. With the help of its strateg...

Read More
news image

Finance

PRECORO ANNOUNCES ITS INTEGRATION WITH XERO FOR SYNCING PROCUREMENT AND ACCOUNTING OPERATIONS

PRnewswire | June 21, 2023

Precoro announced a new direct integration with global small business platform, Xero.The easy-to-use connection lets SMBs and enterprises decrease manual data entry by 80% while improving communication and synergy between their procurement and accounting departments. Here are some of the features and benefits of Precoro's direct integration: • Setting up the integration is possible via a link or click of a button. The whole process takes 5 minutes or less;...

Read More
news image

Finance

EVO PAYMENTS AND BANK OF IRELAND RENEW EXCLUSIVE ALLIANCE AGREEMENT FOR MERCHANT ACQUIRING AND PAYMENT PROCESSING SERVICES

EVO Payments | November 30, 2021

EVO Payments, Inc. (“EVO”), a leading global provider of payment technology integrations and acquiring solutions, and Bank of Ireland Group (“Bank of Ireland”), one of the largest financial services groups in Ireland, today announced an extension of their existing exclusive referral relationship for merchant acquiring services in the Republic of Ireland and Northern Ireland. EVO and Bank of Ireland will continue to provide payment services according to the ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us