Home > Resources > Videos > Small Business Marketing Tip: Pay Per Click is Not Enough

Small Business Marketing Tip: Pay Per Click is Not Enough

Pay per click advertising also called Google Adwords is a valuable marketing tool, but PPC alone won’t generate enough leads to grow your business. Why? Only a limited number of people are searching for your product or service at any given time!

Spotlight

Hireology

Hireology’s integrated hiring and talent management platform empowers multi-location, owner-operated, and independently owned businesses to build their best teams with confidence. The company equips teams with the skills and technology needed to manage the full employee lifecycle – from hire to retire – in one seamless platform. With focused expertise across several industries – including automotive, fitness & wellness, education, healthcare, and professional services – more than 5,000 businesses today trust Hireology to help build great teams, lift customer service and drive profitability.

OTHER VIDEOS

How this small business reduced overhead and grew employee income with Chase Payment Solutions

video | July 25, 2023

“We’ve lowered our costs and our employees are happier than ever. If you’re a small business owner, you should definitely consider Chase Payment Solutions.” – Lorraine Brock, owner of Get Organized!...

Watch Now

okwrite - Using LinkedIn for Small Business Marketing

video | May 27, 2023

LinkedIn is appropriate for marketing in the B2B industry and responsible for 64% of all visits from social media channels to corporate websites. LinkedIn is a powerful tool for B2B marketing, with over 810 million users....

Watch Now

Business Casual: How to Start an LLC in Utah

video | May 5, 2023

Starting a new business, but need a little guidance? LegalZoom is here to help! In this installment of (Small) Business Casual, we'll take you through some of the requirements you'll need for starting your Utah business registration....

Watch Now

The Journey to Entrepreneurship: Small Business Week | Ford Pro™

video | May 3, 2023

This National #SmallBusinessWeek, we’re highlighting Cajas Cleaners in Austin, Texas Check out how #FordPro has helped make their business more efficient on and off the road!...

Watch Now

How this small business reduced overhead and grew employee income with Chase Payment Solutions

video | July 25, 2023

“We’ve lowered our costs and our employees are happier than ever. If you’re a small business owner, you should definitely consider Chase Payment Solutions.” – Lorraine Brock, owner of Get Organized!...

Watch Now

okwrite - Using LinkedIn for Small Business Marketing

video | May 27, 2023

LinkedIn is appropriate for marketing in the B2B industry and responsible for 64% of all visits from social media channels to corporate websites. LinkedIn is a powerful tool for B2B marketing, with over 810 million users....

Watch Now

Business Casual: How to Start an LLC in Utah

video | May 5, 2023

Starting a new business, but need a little guidance? LegalZoom is here to help! In this installment of (Small) Business Casual, we'll take you through some of the requirements you'll need for starting your Utah business registration....

Watch Now

The Journey to Entrepreneurship: Small Business Week | Ford Pro™

video | May 3, 2023

This National #SmallBusinessWeek, we’re highlighting Cajas Cleaners in Austin, Texas Check out how #FordPro has helped make their business more efficient on and off the road!...

Watch Now
MORE VIDEOS

Spotlight

Hireology

Hireology’s integrated hiring and talent management platform empowers multi-location, owner-operated, and independently owned businesses to build their best teams with confidence. The company equips teams with the skills and technology needed to manage the full employee lifecycle – from hire to retire – in one seamless platform. With focused expertise across several industries – including automotive, fitness & wellness, education, healthcare, and professional services – more than 5,000 businesses today trust Hireology to help build great teams, lift customer service and drive profitability.

Events