BUSINESS STRATEGY

Zebra Technologies Announced New PartnerConnect Specialization Program

Zebra Technologies | March 02, 2022

PartnerConnect Program
Zebra Technologies Corporation announced a new specialization for resellers serving small and medium-sized (SMB) businesses in North America. Zebra Technologies Corporation is an innovator at the front line of business with solutions and partners that deliver a performance edge. The new SMB Specialization Program for North America, developed as a strategic component of the award-winning ZebraTM PartnerConnect Program, recognizes the challenges that SMBs face in today's economy and aims to equip resellers with the tools necessary to assist SMBs in successfully integrating new technologies and advancing their operations.

The two-tiered program targets resellers from all industries who have demonstrated success selling Zebra portfolios to the SMB market. Mobile computing, printing, and scanning items are included in these solutions. Resellers that qualify will receive business-building benefits such as pre-qualified leads, market development money, go-to-market help, and growth incentives.

The SMB Specialization Program enables Zebra's PartnerConnect partners to compete more successfully in the SMB market by extending the functionality and capabilities of Zebra's products to smaller enterprises. Additionally, the program offers Zebra partners the marketing assistance and competitive advantages necessary to develop a strong pipeline and close business in a highly competitive marketplace.

Key Takeaways:
  • Zebra's SMB Specialization Program equips resellers to help SMBs adopt new technologies and improve operations.
  • Qualifying resellers will access pre-qualified leads, market development money, marketing help, and growth incentives.
  • The new PartnerConnect SMB specialty program is offered to North American qualified resellers.

Spotlight

Startups are wary of innovation teams, and some even avoid them altogether; if only the enthusiasm of the innovation team could match the follow-up by the organization. The founders want to get a foot in the door with a company that could really benefit from their solutions, and want to reach their targets as quickly as possible. Innovation teams that lack the right connections, legitimacy and power to bring the solutions to the business quickly are in fact hampering rather than facilitating the startup.


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MANAGEMENT

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BUSINESS STRATEGY

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Spotlight

Startups are wary of innovation teams, and some even avoid them altogether; if only the enthusiasm of the innovation team could match the follow-up by the organization. The founders want to get a foot in the door with a company that could really benefit from their solutions, and want to reach their targets as quickly as possible. Innovation teams that lack the right connections, legitimacy and power to bring the solutions to the business quickly are in fact hampering rather than facilitating the startup.

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