Yotpo announced a call for applications for its Yotpo Grow brand incubator program. Yotpo, is an eCommerce marketing platform that helps brand strengthen their relationships with consumers. Yotpo Grow's brand incubator program is designed to accelerate small businesses from frequently underrepresented communities. Ten Black-owned brands will be selected to receive eCommerce-first marketing solutions for customer advocacy, engagement, and retention, as well as access to events, workshops, and marketing opportunities throughout the year.
In 2021, the firm launched the Yotpo Grow accelerator program to promote emerging brands by providing them with the community support, expertise, and resources necessary to grow online sales and retain consumers. Sir Dogwood, CanDid Art, AVEC, Karen Jai Home, Your Sustainable Home, and Alaffia comprised the inaugural class of Yotpo Grow.
Sir Dogwood experienced a 54% open rate for review request emails, a 10% referral conversion rate, and a 47x improvement in ROI with Yotpo Grow's four SMS campaigns each month. Additionally, other Yotpo Grows companies had quantifiable success as a result of the initiative.
"We are incredibly proud of the success of the first class of Yotpo Grow companies. We started Yotpo Grow to capitalize on our strengths as a company while finding new ways to engage and support our community. Yotpo Grow has been a passion project for our team and it's incredible to see the impact from supporting these inspiring brands. We can't wait to see what the class of 2022 has to offer."
Kate Bould, Brand Marketing Senior Manager at Yotpo