Yes Lender Acquires Edge Funder to Build An AI-powered Small Business Funding Portal
Yes Lender | July 07, 2021
Yes Lender recently announced the acquisition of Edge Funder, Inc., a FinTech start-up that is revolutionising entrepreneur access to working capital through its direct-to-merchant funding portal. The portal, which is powered by artificial intelligence and proprietary software, presents multiple funding options to merchants within 60 seconds. Edge Funder also has extensive marketing expertise in driving web traffic and generating quality leads of merchants in need of working capital. The acquisition strengthens Yes Lender's dominant position in the merchant cash advance market has been strengthened by the addition of internal lead generation capabilities and automated, data-driven decisioning.
About Yes Lender
Yes Lender, which was founded in 2014, is an alternative financing company that provides working capital to small businesses to fuel their growth and sustain their success. Yes Lender is a rapidly expanding company in the fast-paced and dynamic fintech sector. Glenn Forman (CEO), a former McKinsey & Company partner, Bret Dunlap (President), a serial entrepreneur who co-founded multiple technology companies, and Tom Petro (Principal), a serial banking entrepreneur who led the turnaround and IPO of Fox Chase Bank, lead the company.
About Edge Funder
Edge Funder, Inc. is a fintech start-up that has combined proprietary technology and AI-powered decisioning software in an automated platform that provides a seamless end-to-end user experience (i.e., from application to funding to servicing). Amotz Segal, former director of operations at Yalber, and Kobi Ben Meir, a Forbes council member and speaker, as well as the former marketing and branding director of two fintech brands in the US and UK, founded the company.