What crowdsourced data can do for business

As we enter what is widely billed as another generational shift in computing, we are adopting the cloud-computing model of networked datacentre IT to drive the way all our software applications work. From this wider, deeper, thicker and altogether more algorithmically intelligent backbone, we can build crowdsourced knowledge bases that far outstrip any previous notions of learning and intelligence, however encyclopaedic they may have been. Crowdsourcing in the cloud era, or cloudsourcing, gives us the chance to connect mass information streams that come together in new ways. How we now start to apply the sound of the crowd in the cloud to our operational business models is crucial.