FINANCE, SMALL BUSINESS ADVICE

TriNet Announces Enrich Learn™, Tax Optimized Education Assistance Program for Small and Medium-Size Businesses

TriNet | September 15, 2022 | Read time : 01:38 min

TriNet Announces Enrich Learn™, Tax Optimized Education Assistance Program for Small and Medium-Size Businesses
TriNet, a leading provider of comprehensive human resources for small and medium-size businesses (SMBs), today announced at TriNet PeopleForce the launch of Enrich Learn™, the newest benefit product offering from its recently launched Enrich product line. Enrich Learn will offer tax-optimized reimbursements for expenses by SMB employees to advance their education. Like the other Enrich products, Enrich Learn is a turn-key solution for benefits sponsored by the SMB. Enrich Learn will be available to all of TriNet's 23,000 SMB customers starting next month. The previously announced product releases include Enrich Access, which allows for TriNet customers to offer tax-optimized travel reimbursements for medical care, and Enrich Adopt, which offers reimbursements for expenses incurred during the adoption process."Our Enrich product line is designed to allow SMBs to make choices in benefit offerings that are right for their company.  SMB leaders recognize that the benefits they offer speak to the culture that they are building," said Burton M. Goldfield, President and CEO of TriNet. "It's just one more way TriNet seeks to fulfill its mission to power the success of SMBs by supporting their growth and enabling their people."

"TriNet believes that the benefits offered by the Enrich product line are essential to attract and retain the talent that many of our customers need to innovate and grow, Education is a key factor in job advancement and satisfaction, so we expect Enrich Learn to be a particularly effective way for our clients to expand their benefit offerings."

Samantha Wellington, TriNet's Executive Vice President, Business Affairs, Chief Legal Officer, and Secretary

For all of the Enrich product offerings, TriNet will administer the benefit for the customer and manage all reimbursements and compliance requirements. For more information on this groundbreaking new product line from TriNet, please visit: Employee Benefit Plans | Comprehensive Benefits Packages | TriNet

About TriNet      
TriNet  provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. To free SMBs from HR complexities, TriNet offers access to human capital expertise, benefits, risk mitigation and compliance, payroll, all enabled by industry leading technology capabilities. TriNet's suite of products also includes services and software-based solutions to help streamline workflows by connecting HR, Benefits, Employee Engagement, Payroll and Time & Attendance. From Main Street to Wall Street, TriNet empowers SMBs to focus on what matters most—growing their business and enabling their people.

Spotlight

U.S. Bank celebrated art, culture and Los Angeles small businesses at the first-ever LA3C festival. U.S. Bank leaders highlight the importance of providing access to small business owners to close the racial wealth gap in America.


Other News
MARKETING AND NETWORKING

ShopBIPOC launches free online marketplace featuring BIPOC small business owners

ShopBIPOC | November 18, 2022

ShopBIPOC has launched a new online marketplace featuring BIPOC-owned small businesses in Colorado. (BIPOC is an acronym for Black, Indigenous, and People of Color). The creation of ShopBIPOC was a response to calls from individuals, businesses, and institutions who wanted to support BIPOC-owned businesses and didn't have access to a central marketplace. So, twelve community organizations came together to create the ShopBIPOC platform an online marketplace where conscientious consumers can shop with Colorado's BIPOC-owned businesses. For the first time, Colorado consumers will have a new opportunity to invest their dollars into businesses owned by BIPOC entrepreneurs in an easy-to-access and shop platform. This holiday season, Americans are expected to spend an average of $932 on gifts, up from an average of $837 last year (Gallup, October 2022). According to the U.S. SBA, Hispanic entrepreneurs comprise 11.1 percent of business owners in Colorado, and BIPOC entrepreneurs comprise 7.4 percent. ShopBIPOC is where Colorado shoppers can buy from nearly 200 local, BIPOC-owned businesses. "People have a real appetite for buying from local small businesses right now, but they can be hard to identify and find, We care about closing the racial wealth gap and lifting entrepreneurs of color. We created ShopBIPOC to connect local BIPOC-owned small businesses with a wider market." Yessica Holguin, Executive Director of Center for Community Wealth Building, one of ShopBIPOC's twelve founding organizations. This platform also supports these entrepreneurs in establishing and strengthening their digital presence and connecting with new consumers that may have never had access to them. Restaurateur Edwin Sandoval of Xatrucho Concepts shared, ShopBIPOC has been a valuable resource to Xatrucho in many ways, primarily in helping us reach and connect with government offices and organizations that are looking to diversify their purchasing.ShopBIPOC is free for business owners to list their businesses and accessible for consumers to shop and explore. About ShopBIPOC Through a collaborative effort of twelve community organizations led by the Center for Community Wealth Building, ShopBIPOC was launched in the Fall of 2022 to connect consumers with BIPOC-owned businesses through an online marketplace.

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MANAGEMENT

EBLUXE HAIR, A SMALL BUSINESS WITH A BIG HEART

EBLUXE HAIR | December 20, 2022

The generosity of one small business has warmed the hearts of many. This holiday season EBLUXE HAIR held their first annual "Nominate a Family in Need" campaign and was able to give back over $1,000 to those within their community. The gratitude we received was priceless, This is something we want to continue in the future, and with the support of sponsors and donations we can have an even greater impact next year. owner Tee Johnson. It is such a good feeling to be able to give back," added Johnson's daughter Sierra. "I know there are individuals who are struggling; it is truly liberating to know that we were able to make their holiday better.We commend this small business owner for their generosity and applaud them for having a giving spirit. Their act of kindness is a reminder of what the holidays are all about. EBLUXE HAIR & EBLUXE CARES The mother-daughter duo behind EBLUXE HAIR continues to provide consumers with Hair Extensions that are like no other and are of the highest caliber. Their recently founded non-profit EBLUXE CARES, is a 501c3 whose mission is to empower teens and cancer thrivers (those living with cancer) to rediscover what it means to live, while learning to celebrate and accept oneself completely.

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MANAGEMENT

U.S. Small Business Administration Announces Strategic Alliance to Support Small Business Exporters

U.S. Small Business Administration | December 15, 2022

Administrator Isabella Casillas Guzman, head of the U.S. Small Business Administration (SBA) and the voice for America’s 33 million small businesses in President Biden’s Cabinet, announced the signing of the Strategic Alliance Memorandum (SAM) with BAFT (Bankers Association for Finance and Trade), the leading global financial services association for international transaction banking, which will formalize the SBA’s existing relationship with the association. BAFT and SBA strive to tackle challenges both lenders and small businesses face when seeking the trade financing that is essential to international trade. Together, the SBA and BAFT will work to educate small businesses and their lenders on the export financing solutions available in the marketplace. SBA’s new agreement with BAFT recognizes the impact and ingenuity of our small business exporters and the important role our lending partners play in funding their growth,” said Administrator Guzman. “Our joint efforts to increase resources to BAFT members and grow the number of lenders offering SBA international trade products will expand access to capital. By doing so, this work helps deliver on the Biden-Harris Administration’s commitment to create opportunities for small businesses, and strengthen our economy for all of us. “Financing is an important element in helping small businesses expand their customer base internationally and has been a persistent challenge,SBA is helping to ease that challenge, and with the leverage of the global BAFT network, we hope to collectively make a positive difference.” Tod Burwell, President and CEO of BAFT. Through its Office of International Trade, the SBA works to support small and midsized exporters with a goal of increasing both the number of businesses exporting and the dollar value of those exports.​ This work is done across the Agency by offering access to​ education and technical assistance​, access to capital, and trade policy to support market access for small businesses. BAFT serves as a worldwide forum for analysis, discussion, and advocacy in international financial services and provides support to members that are active in trade finance, supply chain finance, credit insurance, and export credits. Specifically, BAFT is the voice of the global trade finance community. In addition to tracking strategic global trade policy developments, BAFT provides practical guidance papers and tools including standardized legal documentation as well as a forum for discussion on topical trade finance challenges. About the U.S. Small Business Administration The U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.

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BUSINESS STRATEGY

American Express and TikTok Launch the #ShopSmall Accelerator to Help Small Businesses Reach New Audiences on Small Business Saturday

American Express | November 15, 2022

American Express today announced that it has partnered with TikTok to launch the #ShopSmall Accelerator, a new program to help small business owners reach a new generation of shoppers on Small Business Saturday, which is on November 26, 2022, and runs throughout the holiday shopping season. The partnership with TikTok builds on the ongoing support American Express provides small businesses year-round and its goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025. Starting November 14, the #ShopSmall Accelerator will include an offer for eligible small business owners to earn a $100 TikTok advertising credit*. In addition, small business owners will be given access to tools and resources to think like TikTok creators, including a tutorial at AmericanExpress.com/ShopSmallAccelerator on how their businesses can stand out on the platform. Lifestyle creators Anna Sitar @annaxsitar and Sofia Bella @iamsofiabella, along with small business owner Brandon Blackwood @brandonblackwoodnyc, will teach small business owners how to use TikTok as a search engine; leverage sounds, trends, hashtags and communities; and how to drive engagement with users. To help small businesses get discovered by new audiences, American Express has also partnered with musical artist Chlöe Bailey @chloebaileywashere to create a “Shop Small Soundtrack,” which TikTok users can add to their content. “The #ShopSmall Accelerator will help give small merchants the tools they need to reach the next generation of consumers on TikTok, where our Shop Small Impact Study found that 67% of Gen Z users have shopped from a small business that was displayed on their For You Page ,Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. Last year, consumers reported spending more than $23B shopping small on Small Business Saturday, and we want to exceed that in 2022.” Elizabeth Rutledge, Chief Marketing Officer, American Express "More and more American small businesses are turning to TikTok to take us inside their world in a fun authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business. The real world impact is undeniable, with 44% of TikTok users saying that they discovered something on the platform and immediately went out to buy it, according to our Global Retail Path To Purchase Study," said Sofia Hernandez, Global Head of Business Marketing for TikTok. "This holiday season, the TikTok community is ready to #ShopSmall and support small businesses. Based on data in the Small Business Economic Impact Study from American Express, if every Gen Z and Millennial shopper spent $10 at a small business on Small Business Saturday, it would support $2 billion in local economic activity throughout the US.2 The study also found that $0.68 of every dollar spent at a small business in the US stays in the local community and that every dollar spent at small businesses creates an additional $0.48 in local business activity as a result of employees and local businesses purchasing local goods and services. 63% of small business owners said they want to grow their Gen Z and Millennial customer base this holiday season, and 50% agreed that Small Business Saturday is more critical than ever for their business this holiday shopping season. Small Business Saturday was created in 2010 to help small businesses and communities thrive. Since then, it has turned into a nationwide Shop Small movement that is celebrated annually and is critical for small businesses during the holiday shopping season. American Express provides ongoing support to small businesses year-round through the Shop Small Resource Hub where small business owners have access to complimentary marketing supplies and resources; Amex Offers for Merchants for services ranging from technology to shipping solutions; a new, dedicated Small Business Saturday page from Business Class, featuring insights, tips, and inspiration; and more. U.S. consumers can find American Express accepting independent retailers across the nation through the Shop Small Map and Card Members can access special Amex Offers from Small Merchants on the Shop Small Offer Hub here. ABOUT AMERICAN EXPRESS American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.

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