On January 12, 2023, Swiftly Systems, Inc., a best-in-class retail technology firm that provides omnichannel tools for business retailers, announced the launch of its highly-requested new SMB platform. This launch democratizes direct exposure to the Swiftly platform for more than 15,000 SMBs, empowering them with an inventive portfolio of retail tools and solutions to own their digital customer relationship on an enterprise-grade platform that has been adapted to meet the requirements of the small and mid-market retailer. In addition, this would increase Swiftly's network of retailers to over 25,000 stores throughout the United States, representing over 12% of grocery and convenience store locations.
Swiftly is making this announcement in collaboration with two launch partners, Skupos, one of the leaders in driving business outcomes in the convenience retail industry, and Alliance Retail Group, the largest self-negotiating grocery advertising group in the United States, to expedite the success of SMB shops. As a result, their clients have access to an easy-to-integrate, low-cost digital platform that offers advertising access to the nation's most extensive network of retailers.
Although today's merchants recognize the need for digital solutions to compete with big-box retailers, they have traditionally needed more technical and financial resources. This new platform solves these difficulties and develops solutions for SMBs in the aftermath of impending mergers such as Kroger and Albertsons, which are anticipated to result in higher customer sizes and stronger digital strengths, rivaling Walmart and other major retailers.
With this announcement, Swiftly significantly closes this gap, guaranteeing that small merchants do not lose business to internet giants. Moreover, by providing SMBs with the technology and resources they need to generate new income streams quicker to market, and with less upfront costs, the scales are tipped more fairly in favor of SMB merchants.
About Swiftly Systems, Inc.
Swiftly Systems, Inc. is a leading technology and retail media solutions provider for retailers. The company was founded in 2018 and has delivered revolutionary retail engagement solutions that empower retailers to control the digital consumer connection. Its retail tools, analytics tools, mobile platforms, and media network help retailers accelerate sales and develop customer loyalty while empowering brands to reach more customers and amplify campaigns using 1st-party data. As a result, the firm makes retail technology more accessible to merchants and provides them with the tools they need to succeed in a highly competitive sector.