SMB InsurTech Finds Flexibility For Modern Business Models
It’s no coincidence that investors placed record-high levels of funding in InsurTech startups last year. Policyholders want to be able to shop for insurance products the same way they shop for goods: online. The drive for the digital-first experience isn’t unique to consumers, either, as increasingly, small business owners seek out an online insurance shopping experience that mirrors that of their personal lives. But the migration of the insurance origination, underwriting and sales processes online isn’t the whole picture of the digitization of insurance.