American Express | November 15, 2022
American Express today announced that it has partnered with TikTok to launch the #ShopSmall Accelerator, a new program to help small business owners reach a new generation of shoppers on Small Business Saturday, which is on November 26, 2022, and runs throughout the holiday shopping season. The partnership with TikTok builds on the ongoing support American Express provides small businesses year-round and its goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025. Starting November 14, the #ShopSmall Accelerator will include an offer for eligible small business owners to earn a $100 TikTok advertising credit*. In addition, small business owners will be given access to tools and resources to think like TikTok creators, including a tutorial at AmericanExpress.com/ShopSmallAccelerator on how their businesses can stand out on the platform. Lifestyle creators Anna Sitar @annaxsitar and Sofia Bella @iamsofiabella, along with small business owner Brandon Blackwood @brandonblackwoodnyc, will teach small business owners how to use TikTok as a search engine; leverage sounds, trends, hashtags and communities; and how to drive engagement with users. To help small businesses get discovered by new audiences, American Express has also partnered with musical artist Chlöe Bailey @chloebaileywashere to create a “Shop Small Soundtrack,” which TikTok users can add to their content.
“The #ShopSmall Accelerator will help give small merchants the tools they need to reach the next generation of consumers on TikTok, where our Shop Small Impact Study found that 67% of Gen Z users have shopped from a small business that was displayed on their For You Page ,Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. Last year, consumers reported spending more than $23B shopping small on Small Business Saturday, and we want to exceed that in 2022.”
Elizabeth Rutledge, Chief Marketing Officer, American Express
"More and more American small businesses are turning to TikTok to take us inside their world in a fun authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business. The real world impact is undeniable, with 44% of TikTok users saying that they discovered something on the platform and immediately went out to buy it, according to our Global Retail Path To Purchase Study," said Sofia Hernandez, Global Head of Business Marketing for TikTok. "This holiday season, the TikTok community is ready to #ShopSmall and support small businesses. Based on data in the Small Business Economic Impact Study from American Express, if every Gen Z and Millennial shopper spent $10 at a small business on Small Business Saturday, it would support $2 billion in local economic activity throughout the US.2 The study also found that $0.68 of every dollar spent at a small business in the US stays in the local community and that every dollar spent at small businesses creates an additional $0.48 in local business activity as a result of employees and local businesses purchasing local goods and services. 63% of small business owners said they want to grow their Gen Z and Millennial customer base this holiday season, and 50% agreed that Small Business Saturday is more critical than ever for their business this holiday shopping season. Small Business Saturday was created in 2010 to help small businesses and communities thrive. Since then, it has turned into a nationwide Shop Small movement that is celebrated annually and is critical for small businesses during the holiday shopping season. American Express provides ongoing support to small businesses year-round through the Shop Small Resource Hub where small business owners have access to complimentary marketing supplies and resources; Amex Offers for Merchants for services ranging from technology to shipping solutions; a new, dedicated Small Business Saturday page from Business Class, featuring insights, tips, and inspiration; and more.
U.S. consumers can find American Express accepting independent retailers across the nation through the Shop Small Map and Card Members can access special Amex Offers from Small Merchants on the Shop Small Offer Hub here.
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SMALL BUSINESS ADVICE
Community Business Connector | October 07, 2022
The Seattle Metropolitan Chamber of Commerce, the Port of Seattle, and King County announced today that seven community organizations would serve local small businesses through the Community Business Connector (CBC) program
These organizations, identified as Connectors, will serve small businesses in five geographic hubs in King County through a targeted outreach program. Connectors will provide access to available business resources to help them sustain and grow their enterprises. A review panel selected the Connector finalist following a competitive application process. Seven connectors, in the first phase of this pilot program, will ease the way for small businesses across King County to connect with advisors and access resources for business recovery. Connectors will receive a one-time funding award from $30,000 to $40,000 over 12 months as part of the pilot program.
Those selected include the following.
Lake City Collective
Growing Contigo, LLC
International Rescue Committee
Indian American Community Services
Kent Chamber of Commerce
The Chamber's team of Connectors utilizes an online ticket system to connect with business owners directly. Connectors provide referral options to lenders, small business development centers, and other helpful resources. The Port of Seattle invested $650,000 in community-based partnerships to open doors for ethnic businesses that anchor our communities and neighborhoods, Port of Seattle Commissioner Hamdi Mohamed. "Helping small companies tap resources is vital as the region grows amid uncertain economic conditions locally and globally. Connectors will make the region's small business support ecosystem more accommodating and inclusive by building relationships with businesses facing challenges due to linguistic, cultural, and geographic barriers.
"Companies owned by people of color, and those based in rural communities have faced higher barriers to accessing capital, receiving state and local relief funding, and pivoting to online sales ,We are committing $500,000 from King County COVID-19 Local Recovery Funds to ensure that small businesses throughout King County can get the direct support and resources they need "
Seattle Metro Chamber CEO Rachel Smith
MARKETING AND NETWORKING
ShopBIPOC | November 18, 2022
ShopBIPOC has launched a new online marketplace featuring BIPOC-owned small businesses in Colorado. (BIPOC is an acronym for Black, Indigenous, and People of Color). The creation of ShopBIPOC was a response to calls from individuals, businesses, and institutions who wanted to support BIPOC-owned businesses and didn't have access to a central marketplace. So, twelve community organizations came together to create the ShopBIPOC platform an online marketplace where conscientious consumers can shop with Colorado's BIPOC-owned businesses. For the first time, Colorado consumers will have a new opportunity to invest their dollars into businesses owned by BIPOC entrepreneurs in an easy-to-access and shop platform. This holiday season, Americans are expected to spend an average of $932 on gifts, up from an average of $837 last year (Gallup, October 2022). According to the U.S. SBA, Hispanic entrepreneurs comprise 11.1 percent of business owners in Colorado, and BIPOC entrepreneurs comprise 7.4 percent. ShopBIPOC is where Colorado shoppers can buy from nearly 200 local, BIPOC-owned businesses.
"People have a real appetite for buying from local small businesses right now, but they can be hard to identify and find, We care about closing the racial wealth gap and lifting entrepreneurs of color. We created ShopBIPOC to connect local BIPOC-owned small businesses with a wider market."
Yessica Holguin, Executive Director of Center for Community Wealth Building, one of ShopBIPOC's twelve founding organizations.
This platform also supports these entrepreneurs in establishing and strengthening their digital presence and connecting with new consumers that may have never had access to them. Restaurateur Edwin Sandoval of Xatrucho Concepts shared, ShopBIPOC has been a valuable resource to Xatrucho in many ways, primarily in helping us reach and connect with government offices and organizations that are looking to diversify their purchasing.ShopBIPOC is free for business owners to list their businesses and accessible for consumers to shop and explore.
Through a collaborative effort of twelve community organizations led by the Center for Community Wealth Building, ShopBIPOC was launched in the Fall of 2022 to connect consumers with BIPOC-owned businesses through an online marketplace.
FINANCE, SMALL BUSINESS ADVICE
Valley Bank | September 09, 2022
Valley National Bank today announced the launch of a Community Lending platform to streamline processing as it ramps up its efforts to provide more financial products, resources and connections to women and minority-owned businesses.
In 2021, Valley made more than 6,181 small business loans in low-to-moderate-income census tracts and to businesses with a gross annual revenue of $1 million or less. Valley’s Community Lending Team, which focuses specifically on providing financing solutions to women and minority-owned small businesses within this space, quickly realized the need for a separate platform to organize the program across the Bank’s four states. This new platform makes the application and lending process much easier and faster by reducing a great deal of paperwork that would normally take weeks to process. The new platform offers women and minority-owned businesses easier access to traditional products such as payroll, commercial mortgages and merchant services, while also looking at qualifications for loans with a different lens. Instead of just considering traditional requirements related to cash flow and having three years of business history, the bank is also considering personal and business credit scores. Under the leadership of National Director of Community Lending Thais R. Sullivan, the department now consists of 15 dedicated professionals and reaches across Valley Bank’s U.S. footprint from New York south through Florida, into underserved communities where businesses often don’t qualify for traditional lending. “The Community Lending team is committed to looking at financing for these small businesses differently,” said Sullivan. “We examine their growth potential rather than their current size to determine how we can help drive long-term growth. The launch of this platform will help us as we help small businesses along the path to growth and future success.” Sullivan and her team of experienced professionals worked to create the products, resources and relationships to ensure the Community Lending team could provide timely access to the crucial elements to help businesses in need.
The regional leaders for Community Lending are:
Luis De La Hoz, Regional Director of Community Lending New Jersey
Martine Pierre-Paul, Regional Director of Community Lending Florida/Alabama
Michael Warrington, Regional Director of Community Lending New York
“During the pandemic we became painfully aware how many businesses weren’t in a position to qualify for emergency funding programs like the Paycheck Protection Program,” said Sullivan. “Minority-owned businesses in particular were less likely to apply, not because they didn’t need the funding, but because they weren’t set up to qualify.” With a lack of professional relationships or experienced mentors that could help find paths to financing, many small business owners lacked the vital documentation needed to obtain a traditional loan. In addition to providing access to its own banking products and services, Valley Bank’s Community Lending solutions include leveraging strong partnerships with national and regional organizations that can provide additional education, mentorship and financing resources. These organizations include such groups as the Small Business Administration (SBA), Palm Beach County Black Business Investment Corporation (BBIC), and National Entrepreneurship Association (NEC).
Valley Bank’s Community Lending team members have been working with underserved small businesses for more than two years to create custom financial solutions that make a difference. As two examples:
Juan Garay, a disabled veteran and president of Facility Services Solutions Group in Edison, New Jersey, first turned to Valley Bank in 2020. “Valley helped to connect us with loans and grant opportunities,” Garay said, “and guided us in certifying our organization as a Disabled Veteran Owned Business, Minority Business Enterprise and Small Business Enterprise.”
Dr. Angie Mason, DPT, OTR/L and Dr. Tyre Patterson, DPT were struggling to get financing for their startup business Dynamic Duo PT+ in West Palm Beach, Florida, despite having over a decade of experience in their field. “Valley Bank provided us real financial guidance and connected us to other professionals we needed to help our business thrive,” said Dr. Angie Mason. “We opened the doors to our office in May of this year.”
As the principal subsidiary of Valley National Bancorp, Valley National Bank is a regional bank with approximately $54 billion in assets. Valley is committed to giving people and businesses the power to succeed. Valley operates many convenient branch locations across New Jersey, New York, Florida and Alabama, and is committed to providing the most convenient service, the latest innovations and an experienced and knowledgeable team dedicated to meeting customer needs. Helping communities grow and prosper is the heart of Valley’s corporate citizenship philosophy. To learn more about Valley, go to www.valley.com or call our Customer Service Center at 800-522-4100.