BUSINESS STRATEGY

Sensibill and FreeAgent Partner to Offer Digital Receipt and Expense Management Solutions to Small Businesses

Sensibill | August 27, 2021

Sensibill, the only customer data platform that enriches SKU-level data specifically for the financial services industry, and FreeAgent, provider of cloud accounting software for small businesses and accountants, announced their partnership today, supporting more than 110,000 business customers to better manage their business expenses. The two award-winning companies will help small businesses and accountants automate and organize their finances, accounting, and taxes.

FreeAgent recognized their business customers needed a simple, user-friendly alternative to manual-based administrative activities, such as receipt management. These businesses wanted more automation, allowing them to spend more time running their businesses instead of managing the back-end operations. This partnership removes two common pain points: 1) reconciling receipts with statements continues to be time-consuming for businesses; and 2) manually organizing and filing receipts requires too much effort.

Understanding the problems small businesses face in day-to-day expense management and receipt tracking, the two companies partnered to offer a more comprehensive solution. Leveraging Sensibill’s technology within the FreeAgent solution in a new feature called Auto Extract, small businesses can capture, organize, and categorize their receipts, attaching them to corresponding bank transactions. This ultimately makes receipts significantly easier to find and reference. By extracting data from receipts, Sensibill and FreeAgent are reducing errors from manual entries, providing greater visibility and accuracy behind purchases while helping alleviate the stress of tax season.

Roan Lavery, CEO and Co-founder of FreeAgent, said, “Automation is at the center of our business, which is why partnering with Sensibill was a natural choice. Through this partnership - which powers our new Auto Extract feature - we aim to increase customer satisfaction and engagement, while making the lives of our small business customers and accountant partners much easier. It’s great to be working alongside Sensibill to help businesses get back to pursuing their passions - without all of the administrative hassles.”

Danny Piangerelli, Chief Technology Officer of Sensibill, added, “By joining forces with FreeAgent, we’re eliminating the time and money businesses have traditionally spent manually entering data into clunky and cumbersome spreadsheets and systems. Instead, we’re delivering item-level details that enable faster, better expense management. Our combined technologies make it possible for these businesses and accountants to take care of their business, anywhere and anytime. Together, we are arming small businesses with the right tools to run their businesses with more efficiency, speed, and accuracy – something that has never been more important than in the current climate.”

About FreeAgent
FreeAgent provides award-winning cloud accounting software specifically designed to meet the needs of small businesses, contractors, freelancers and their accountants. More than 110,000 UK businesses use FreeAgent to manage their business finances.
FreeAgent empowers business owners to look after much of the day-to-day bookkeeping admin, which means accountants can spend more time delivering valuable services such as providing tax or business advice.

About Sensibill
Sensibill is the only customer data platform that enriches SKU-level data specifically for the financial services industry. The AI-powered platform combines ethically sourced first party data with real-time, actionable insights, helping financial institutions drive personalization at scale while creating compelling digital experiences for their customers. More than 60 million users across over 150 financial institutions in North America and the U.K. leverage Sensibill’s platform today. Visit www.getsensibill.com for more, and check out our monthly Barcode Report for consumable and actionable insights based on consumer spending trends.

Spotlight

Google this week released an infograph where it states that is having 350 times more search interest in “local” + “near me” than there was 10 years ago Why is this important? A from American Express, 67 cents of every dollar is spent at a small business in the US.Google says that search interest in “local shops” hit a record last year, and search interest in “local coffee shopts” hi an all-time high. After this search, the champions are “local flower shops,” “local print shops,” and local tire shops.”


Other News
MARKETING AND NETWORKING

U.S. Small Business Administration Veterans Small Business Advisory Committees Set to Host Virtual Public Meetings December 7-8

U.S. Small Business Administration | November 29, 2022

Today, the U.S. Small Business Administration's Interagency Task Force on Veterans Small Business Development (IATF) and Advisory Committee on Veterans Business Affairs (ACVBA) announced that the task force will hold their next set of virtual public meetings on December 7 and December 8, respectively, via Microsoft Teams. "Both the IATF and ACVBA committee meetings serve as opportunities for participants to learn the latest on the state of veteran-owned small businesses and discuss how the SBA can continue to serve the military and veteran community,This quarter, participants will receive an important update on the SBA's Veteran Small Business Certification Program." Associate Administrator for the SBA Office of Veterans Business Development, Larry Stubblefield. WHAT: IATF and ACVBA Virtual Public Meetings The IATF meeting will include committee member updates from the Departments of Veterans Affairs (VA), Treasury, Defense, Labor; U.S. General Services Administration; Office of Management and Budget; North Carolina Business Center; the American Legion; VET-Force; and the National Veteran Small Business Coalition. The ACVBA meeting will cover briefings from SBA's Office of Veterans Business Development on the SBA's Veteran Small Business of Financial Assistance, VA, and the Madison Services Group. WHEN: IATF Meeting Wednesday, December 7, 2022 1 p.m. to 3 p.m. (EST) ACVBA Meeting Thursday, December 8, 2022 9 a.m. to 12 p.m. (EST) WHO: Larry Stubblefield, Associate Administrator, SBA Office of Veterans Business Development Robert Bailey, ACVBA Chairperson, Veteran Small Business Owner IATF and ACVBA Committee Members Guest Speakers from Interagency Partners and Veterans Service Organizations HOW: The IATF will meet on Wednesday, December 7, from 1 p.m. to 3 p.m. (EST) via this Microsoft Teams link. To join the meeting by phone instead, use 206-413-7980 and enter the Conference ID: 978023539#. The ACVBA will meet Thursday, December 8, from 9 a.m. to 12 p.m. (EST) via this Microsoft Teams link. To join by phone instead, dial 206-413-7980 and enter the Conference ID: 674127009. Public comments and questions are strongly encouraged to be submitted in advance via email by December 6 to veteransbusiness@sba.gov. For technical support, please visit the Microsoft Teams support page. Meeting presentations and minutes will be available after both meetings at www.sba.gov/ovbd under the "Federal Advisory Committees" section. About the U.S. Small Business Administration The U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.

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MARKETING AND NETWORKING

ShopBIPOC launches free online marketplace featuring BIPOC small business owners

ShopBIPOC | November 18, 2022

ShopBIPOC has launched a new online marketplace featuring BIPOC-owned small businesses in Colorado. (BIPOC is an acronym for Black, Indigenous, and People of Color). The creation of ShopBIPOC was a response to calls from individuals, businesses, and institutions who wanted to support BIPOC-owned businesses and didn't have access to a central marketplace. So, twelve community organizations came together to create the ShopBIPOC platform an online marketplace where conscientious consumers can shop with Colorado's BIPOC-owned businesses. For the first time, Colorado consumers will have a new opportunity to invest their dollars into businesses owned by BIPOC entrepreneurs in an easy-to-access and shop platform. This holiday season, Americans are expected to spend an average of $932 on gifts, up from an average of $837 last year (Gallup, October 2022). According to the U.S. SBA, Hispanic entrepreneurs comprise 11.1 percent of business owners in Colorado, and BIPOC entrepreneurs comprise 7.4 percent. ShopBIPOC is where Colorado shoppers can buy from nearly 200 local, BIPOC-owned businesses. "People have a real appetite for buying from local small businesses right now, but they can be hard to identify and find, We care about closing the racial wealth gap and lifting entrepreneurs of color. We created ShopBIPOC to connect local BIPOC-owned small businesses with a wider market." Yessica Holguin, Executive Director of Center for Community Wealth Building, one of ShopBIPOC's twelve founding organizations. This platform also supports these entrepreneurs in establishing and strengthening their digital presence and connecting with new consumers that may have never had access to them. Restaurateur Edwin Sandoval of Xatrucho Concepts shared, ShopBIPOC has been a valuable resource to Xatrucho in many ways, primarily in helping us reach and connect with government offices and organizations that are looking to diversify their purchasing.ShopBIPOC is free for business owners to list their businesses and accessible for consumers to shop and explore. About ShopBIPOC Through a collaborative effort of twelve community organizations led by the Center for Community Wealth Building, ShopBIPOC was launched in the Fall of 2022 to connect consumers with BIPOC-owned businesses through an online marketplace.

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MANAGEMENT

Capital CDC Supports Local Economic Development and Business Resources in New Mexico

Capital CDC | September 27, 2022

Capital CDC strives to make a difference in the communities we serve through unwavering advocacy and reinvestment in local economic development.Recently, Capital CDC donated $15,000 to WESST, a non-profit, small business development and training organization committed to growing New Mexico's economy by cultivating entrepreneurship. Since 2013, Capital CDC has provided financial donations to non-profits and economic development organizations in New Mexico totaling $124,500. Capital CDC contributes to these types of organizations annually to help grow the resources available for small businesses in New Mexico. "We are so grateful for the generous gift we recently received from Capital CDC! Thank you for supporting WESST's transformational work with New Mexico small businesses. With this support, WESST continues providing supportive business services and access to capital for the diverse entrepreneurs who need it most. This work wouldn't be possible without partners like you!" Katie Knipe, VP of Development at WESST.

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BUSINESS STRATEGY

American Express and TikTok Launch the #ShopSmall Accelerator to Help Small Businesses Reach New Audiences on Small Business Saturday

American Express | November 15, 2022

American Express today announced that it has partnered with TikTok to launch the #ShopSmall Accelerator, a new program to help small business owners reach a new generation of shoppers on Small Business Saturday, which is on November 26, 2022, and runs throughout the holiday shopping season. The partnership with TikTok builds on the ongoing support American Express provides small businesses year-round and its goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025. Starting November 14, the #ShopSmall Accelerator will include an offer for eligible small business owners to earn a $100 TikTok advertising credit*. In addition, small business owners will be given access to tools and resources to think like TikTok creators, including a tutorial at AmericanExpress.com/ShopSmallAccelerator on how their businesses can stand out on the platform. Lifestyle creators Anna Sitar @annaxsitar and Sofia Bella @iamsofiabella, along with small business owner Brandon Blackwood @brandonblackwoodnyc, will teach small business owners how to use TikTok as a search engine; leverage sounds, trends, hashtags and communities; and how to drive engagement with users. To help small businesses get discovered by new audiences, American Express has also partnered with musical artist Chlöe Bailey @chloebaileywashere to create a “Shop Small Soundtrack,” which TikTok users can add to their content. “The #ShopSmall Accelerator will help give small merchants the tools they need to reach the next generation of consumers on TikTok, where our Shop Small Impact Study found that 67% of Gen Z users have shopped from a small business that was displayed on their For You Page ,Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. Last year, consumers reported spending more than $23B shopping small on Small Business Saturday, and we want to exceed that in 2022.” Elizabeth Rutledge, Chief Marketing Officer, American Express "More and more American small businesses are turning to TikTok to take us inside their world in a fun authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business. The real world impact is undeniable, with 44% of TikTok users saying that they discovered something on the platform and immediately went out to buy it, according to our Global Retail Path To Purchase Study," said Sofia Hernandez, Global Head of Business Marketing for TikTok. "This holiday season, the TikTok community is ready to #ShopSmall and support small businesses. Based on data in the Small Business Economic Impact Study from American Express, if every Gen Z and Millennial shopper spent $10 at a small business on Small Business Saturday, it would support $2 billion in local economic activity throughout the US.2 The study also found that $0.68 of every dollar spent at a small business in the US stays in the local community and that every dollar spent at small businesses creates an additional $0.48 in local business activity as a result of employees and local businesses purchasing local goods and services. 63% of small business owners said they want to grow their Gen Z and Millennial customer base this holiday season, and 50% agreed that Small Business Saturday is more critical than ever for their business this holiday shopping season. Small Business Saturday was created in 2010 to help small businesses and communities thrive. Since then, it has turned into a nationwide Shop Small movement that is celebrated annually and is critical for small businesses during the holiday shopping season. American Express provides ongoing support to small businesses year-round through the Shop Small Resource Hub where small business owners have access to complimentary marketing supplies and resources; Amex Offers for Merchants for services ranging from technology to shipping solutions; a new, dedicated Small Business Saturday page from Business Class, featuring insights, tips, and inspiration; and more. U.S. consumers can find American Express accepting independent retailers across the nation through the Shop Small Map and Card Members can access special Amex Offers from Small Merchants on the Shop Small Offer Hub here. ABOUT AMERICAN EXPRESS American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.

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Spotlight

Google this week released an infograph where it states that is having 350 times more search interest in “local” + “near me” than there was 10 years ago Why is this important? A from American Express, 67 cents of every dollar is spent at a small business in the US.Google says that search interest in “local shops” hit a record last year, and search interest in “local coffee shopts” hi an all-time high. After this search, the champions are “local flower shops,” “local print shops,” and local tire shops.”

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