Management

Pipedrive Announces Expansion Strategy for its Marketplace Ecosystem in 2023

Pipedrive Announces Expansion Strategy for its Marketplace

Pipedrive, the simple and effective sales Customer relationship management (CRM) for small businesses, announced that it has reached 400 app integrations on a constantly expanding ecosystem, the Pipedrive Marketplace, designed to let users sync business data seamlessly. Pipedrive also confirmed its expansion strategy for the ecosystem in 2023 in order to continue delivering value to its customers and assist them in closing more deals more quickly.

With over 400 app connectors and integrations, the Pipedrive Marketplace enables users to synchronize their data across multiple systems all in one place.

Shaun Shirazian, CPO of Pipedrive, said, “Our ecosystem is all about amplifying Pipedrive’s value.” He added, “How effective a CRM is depends on how well it interfaces with the rest of the organization and the tools used by different teams. By integrating Pipedrive, an easy-to-use and effective sales-first CRM, with apps available through our third-party ecosystem, we can offer small businesses a complete, customizable and agile tech stack that covers the revenue management lifecycle and supports their growth.”

(Source – Business Wire)

“With a user satisfaction rating of over 4.25 out of 5, the ecosystem has already become integral for most Pipedrive customers,” further stated Shirazian. “Today, nearly 60% of Pipedrive’s total userbase and more than 82% of its high-value customers have integrated their CRM with other apps. We hope to see that percentage grow this year by expanding the selection of available apps in our Marketplace.”

(Source – Business Wire)

Over 132,000 users downloaded at least one application from the Pipedrive Marketplace in 2022. Bots and messaging, marketing automation, phone and video calls, and lead generation were the most popular app categories. Earlier this year, Pipedrive API was acknowledged as one of the most prominent APIs for developers by Postman, the world's leading public center for API design, development, and testing.

About Pipedrive

Pipedrive, founded in 2010, is a global CRM and intelligent revenue management solution for small businesses. The company is currently utilized by revenue teams at over 1,000,000 enterprises around the globe. Pipedrive's headquarters are in New York, and maintains offices throughout Europe and the United States. It is supported by Vista Equity Partners, Insight Partners, Bessemer Venture Partners, Atomico, DTCP, and Rembrandt Venture Partners.

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