Pinterest Pins Its Growth Prospects On SMBs And DTCs

While Pinterest’s stock has been challenged since the company went public in April 2019, it anticipates direct-to-consumer and small and medium-sized businesses will be a huge growth vector.“The Fortune 500 are great – but, this is the thing, there are only 500 of them,” said Harold Klaje, head of global growth at Pinterest. Pinterest isn’t alone in this thinking: Google and Facebook count millions of SMBs within their total paid advertiser counts, and both regularly release tools and product features to help smaller advertisers spend more, particularly in service of their performance marketing goals. Period underwear maker Thinx and The Citizenry, a home decor company based in Dallas, are two such brands. Both have upped their spend on Pinterest in the past year to help with performance-based campaign objectives and as a way to diversify their social spend.