Picsart Launches First National Brand Campaign

Picsart announced “Unboring Boring,” its first national brand marketing campaign. Picsart is the world’s leading digital creation platform and a top 20 most downloaded app worldwide. This campaign demonstrates the transformative power of creativity in mundane marketing to reach the creator economy and small business owners.

The Nutz-n-Boltz Theatre Company, Boring Bean Coffee, and The North American Bigfoot Center collaborated with the Picsart creative team to demonstrate how easy it is to enhance their branding and marketing materials using Picsart's simple-to-use app and online platform.

Picsart offers an affordable suite of creative tools for users of all ability levels and has spent the last year expanding its content for business owners. The team collaborated with businesses to develop new logos, update product labels, and elevate social assets, among other things.

Picsart has launched its first-ever multi-platform campaign, including streaming, out-of-home, social, and local movie theaters of Boring, Oregon. The campaign will run in Boring and the neighboring Portland Metro region from this week through the beginning of March, with plans to expand to several additional locations throughout the year.