TECHNOLOGY

Norton Introduces New Small Business Solution with 24/7 Triple-Lock Cybersecurity for Small Teams

Norton Introduces New Small Business Solution with 24/7

Norton, a leading consumer Cyber Safety brand of Gen™ (NASDAQ: GEN), today announced Norton Small Business, the all-in-one cybersecurity solution to help entrepreneurs and small business owners protect their financial futures. While nearly 90%1 of businesses globally are small businesses - 99.9% in the US2 - many lack the means to protect their digital environments. Norton Small Business makes triple-lock protection accessible for small businesses to safeguard their team's online activities, devices and customer data in an easy, all-in-one cybersecurity solution.

"Owning a very small business often means each member of the team wears different hats, and usually cybersecurity expert isn't one of them," said Massimo Rapparini, General Manager & Head of Small Business Safety at Gen. "Unfortunately, cybercriminals are aware of this and often target such businesses – more than half (57%) of small businesses experienced a security, data breach or both in 20223. For entrepreneurs and small businesses, falling for just one phishing email can have a devastating impact."

Scams Taking Down Small Businesses

Small businesses face a barrage of scams and phishing threats, just like consumers. In fact, they are targeted more than large companies. Companies with fewer than 100 employees face an average of 350% more social engineering attacks than larger enterprises4, and according to data from Gen, cyber threats that rely on manipulating people account for 85% of attacks on small businesses in the US. Of these threats, phishing – for example, emails trying to trick you into clicking a link or transferring money – is the most common way cybercriminals try to access small business systems, private data, financials and intellectual property.

Businesses with under 10 employees often lack IT support, putting companies at great risk if cybercriminal attacks are successful – and many are. In 2020 alone, there were more than 700,000 attacks against small businesses totaling $2.8 billion in damages5. Norton Small Business helps small businesses disaster-proof their critical data to minimize the risk of financial loss.

Entrepreneurs Pursue Financial Freedom

Entrepreneurs often start their own businesses in pursuit of financial freedom and invest significant time, energy and personal savings to build their business. In fact, 61% of Gen Z small business owners believe entrepreneurship will lead them to retirement earlier than if they had gone straight to the corporate world6. Yet, small businesses are being heavily targeted by cybercriminals, leaving them at much higher risk of collapsing compared to larger firms when hit by a cyberattack.

With heightened risk and so much at stake, it's surprising that about half of businesses with under 50 employees have no cybersecurity budget at all7. The effects of a cyberattack extend beyond financial consequences, and it's time cybersecurity is pushed to the forefront of small business priorities.

Setting Up Your One-Person IT Department

Norton is your go-to partner to make small business cybersecurity simple with an all-in-one solution that provides 24/7 cybersecurity protection and a variety of features, including:

  • Secure Browser, Password Manager and VPN (virtual private network) to help secure day-to-day online activities
  • Automated PC cleaning and optimization to keep healthier PCs for longer
  • Secure Cloud Backup for PCs to help reduce the risk of loss of business data
  • Software and driver updaters to help keep software up to date, so there are fewer vulnerabilities for cybercriminals to exploit
  • IT coverage and maintenance for up to 20 devices
  • A 100% Virus Protection Promise8

"We've built our small business products and services with the same approach in mind as we do with our consumer portfolio, so entrepreneurs don't need to worry about becoming cybersecurity experts," said Rapparini. "Norton is here to make cybersecurity accessible and easy so they can focus on building thriving businesses."

Norton recommends these top 10 tips to protect your small business:

  1. Learn to spot signs of phishing and teach your employees
  2. Only click links or download attachments from known sources
  3. Avoid sharing personal information or private company data over email
  4. Always keep your operating system, applications and drivers up-to-date
  5. Make sure your WiFi network is protected with a strong password
  6. Regularly back up your data
  7. Require employees to use a VPN when doing company work on a public WiFi network (think airports and coffee shops)
  8. Always use multi-factor-authentication for an extra layer of protection
  9. Don't neglect mobile devices – make sure they are password protected and use security software
  10. Invest in a cybersecurity solution such as Norton Small Business

About Norton

Norton is a leading Cyber Safety brand of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom through its family of trusted consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries.

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SMALL BUSINESS TRENDS

U.S. Small Business Administration Grants Funding Circle 7(a) SBLC License

Business Wire | November 02, 2023

Funding Circle, the leading online platform for small business loans, announced today that we have received a formal notice from the US Small Business Administration (SBA) that our application has resulted in a tentative award for an SBA Small Business Lending Company (SBLC) license to participate in its flagship 7(a) small business loan program1. The SBA’s decision to grant Funding Circle one of the first SBLC licenses since 1982 is part of the Biden-Harris Administration’s efforts to modernize the agency and address persistent gaps in access to capital impacting small business owners and to grow the economy. The announcement follows recent research published by the Philadelphia Federal Reserve and Bank for International Settlements that found Funding Circle is “increasing access to capital at a lower cost for borrowers who are less likely to receive credit from traditional banks” and “predicting future loan performance more accurately than the conventional method to credit scoring, leading to better loan performance.” “We are excited to help more small businesses in the U.S. get the funding they need to win,” said Steve Allocca, Managing Director at Funding Circle U.S. “By leveraging our advanced data and technology platform and providing a superior customer experience, Funding Circle is well positioned to become the #1 SBA lender in the country for 7(a) Small Loans under $500,000 by providing creditworthy small businesses in low-moderate income neighborhoods and rural areas access to affordable capital to start, run and grow their businesses.” More than 50% of banks have imposed stricter lending criteria on small businesses with half of entrepreneurs seeking credit encountering funding shortfalls or receiving the full amount sought. This credit crunch disproportionately affects minority-owned enterprises, with 51% of Black-owned, 40% of Hispanic-owned, 36% of Asian-owned, and 30% of White-owned businesses experiencing financial hurdles due to limited credit availability. The SBA 7(a) program, which guarantees up to $36 billion a year in small business loans up to $5 million, currently sees participation from relatively few of the 11,000 banks and credit unions in the United States. 25 lenders are responsible for 50% of all 7(a) loans, averaging around half a million dollars—neglecting the crucial need for smaller loans to small and underserved businesses. 77% of Funding Circle loans are for less than $150,000, 33% go to businesses in low-moderate income neighborhoods and 40% to businesses in rural areas. By expanding lender participation and streamlining the program requirements under $500,000 to leverage technology and more closely mirror the private sector’s policies and procedures, the SBA is making it more efficient to get more small loans in the hands of small and underserved small businesses. Funding Circle will begin offering SBA 7(a) Small Loans in 2024. Small businesses seeking financing up to $500,000 can visit www.fundingcircle.com to apply online in a matter of minutes. About Funding Circle US Funding Circle (LSE: FCH) is a leading online lending platform for small business borrowers. Since 2010, Funding Circle has originated $4.5 billion to 45,000 small businesses in the U.S. and $21.1 billion to 143,300 small businesses globally. 1 Funding Circle will be permitted to begin originating 7(a) loans once all lender oversight requirements are met to the satisfaction of SBA and upon receipt of an executed Form 750, a Small Business Administration Loan Guaranty Agreement.

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TECHNOLOGY

Cloudinary Empowers SMBs with AI-Enhanced Digital Asset Management

Cloudinary | September 22, 2023

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FINANCE

Nav Revolutionizes SMB Finance with Innovative Platform and Card

Nav Technologies, Inc. | September 13, 2023

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MANAGEMENT

DigitalOcean Launches Managed Kafka Offering

Business Wire | September 27, 2023

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