Intuit Inc. the global technology platform that makes Intuit QuickBooks, TurboTax, Credit Karma, and Mailchimp, today announced a global QuickBooks brand platform, “Business Differently,” focused on reaching the growing population of solopreneur small business owners. This new multi-channel campaign debuts this week in the US and introduces an industry-leading 5.00% APY* - over 70 times the US average - with QuickBooks Money, a new subscription-free payments and banking solution.
“Every small business is unique, and this campaign underscores what we see from our customers everyday — that their individualized approach can create outsized success,”
said Javier Martin, Director, Global Brand Development for QuickBooks.
This campaign shows that QuickBooks offers small businesses of all sizes much more than accounting. We help our customers do business on their terms with our range of dynamic money management tools.
[Source - Business Wire]
QuickBooks Money is designed to help millions of solopreneurs get paid and manage their money end-to-end, with no monthly fees or minimum balance requirements and is available via web and mobile app. This all-in-one solution combines two industry-leading financial services - QuickBooks Checking and QuickBooks Payments. QuickBooks Checking delivers a business banking hub through a purpose-built bank account provided by our partner Green Dot Bank.
As solopreneur businesses grow and require additional tools to help manage their business, they’ll have a seamless path to upgrade to the full range of solutions the QuickBooks platform offers such as accounting, payroll, workforce management, and more. Customers currently using the QuickBooks Checking offering integrated with QuickBooks Online or as part of QuickBooks Money both earn 5.00% APY* on envelopes balances.
The “Business Differently” campaign - created in partnership with QuickBooks’ creative agency of record FCB and other marketing agencies - includes a television spot featuring football star Saquon Barkley, who helps shine the spotlight on a solopreneur sports photographer capturing action on the field. The ad’s focus on the small business owner shifts the attention off the field and encourages viewers to cast aside preconceived notions of success, while showcasing how tools like QuickBooks Money can power solopreneurs on their business journey.
In addition to two TV ads, the campaign features social media, influencer, and custom content campaigns that bring the “Business Differently” concept to life, including
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A social campaign that activates across social media platforms to depict how real solopreneurs are doing “business differently” with personal stories and creative storytelling. The social campaign was created in partnership with social media agency of record Alma.
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A cohesive influencer campaign that allows small business owners, including Manscapers co-founder James DeSantis who appears in one of the TV spots, to share solopreneur success stories and how they “business differently.” The influencer program is produced in partnership with Collectively.
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A new solopreneur content hub on the QuickBooks blog that offers ‘how-to’ resources and downloadables, real small business stories, and more to help solopreneurs see how doing “business differently” can help them achieve success.
Intuit is a technology company, not a bank. Banking services provided by our partner, Green Dot Bank, Member FDIC.
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.