New Facebook Group Stories May Help Your Brand Engage with Customers

Facebook has added Stories to all of its brands and now it is also part of Groups. With this new feature Group members can be part of the story by contributing and collaborating in a conversation. Since many businesses and brands maintain such Groups, this may be an opportunity to boost engagement. The global rollout also includes lightweight reactions so group members can respond with emoji’s while giving Group Admins more access and control. The addition of these features means businesses will be able to engage with their audience outside of newsfeed ads. This new capability comes after Facebook announced it was offering ads for businesses in Stories earlier this year. With hundreds of millions of daily Stories users across all its brands, offering additional engagement options was a natural progression to attract more users. And the tighter controls for admins give members a safe place in which they can share moments with their group and choose who can contribute.