TECHNOLOGY
PR Newswire | September 29, 2023
Norton, a leading consumer Cyber Safety brand of Gen™ (NASDAQ: GEN), today announced Norton Small Business, the all-in-one cybersecurity solution to help entrepreneurs and small business owners protect their financial futures. While nearly 90%1 of businesses globally are small businesses - 99.9% in the US2 - many lack the means to protect their digital environments. Norton Small Business makes triple-lock protection accessible for small businesses to safeguard their team's online activities, devices and customer data in an easy, all-in-one cybersecurity solution.
"Owning a very small business often means each member of the team wears different hats, and usually cybersecurity expert isn't one of them," said Massimo Rapparini, General Manager & Head of Small Business Safety at Gen. "Unfortunately, cybercriminals are aware of this and often target such businesses – more than half (57%) of small businesses experienced a security, data breach or both in 20223. For entrepreneurs and small businesses, falling for just one phishing email can have a devastating impact."
Scams Taking Down Small Businesses
Small businesses face a barrage of scams and phishing threats, just like consumers. In fact, they are targeted more than large companies. Companies with fewer than 100 employees face an average of 350% more social engineering attacks than larger enterprises4, and according to data from Gen, cyber threats that rely on manipulating people account for 85% of attacks on small businesses in the US. Of these threats, phishing – for example, emails trying to trick you into clicking a link or transferring money – is the most common way cybercriminals try to access small business systems, private data, financials and intellectual property.
Businesses with under 10 employees often lack IT support, putting companies at great risk if cybercriminal attacks are successful – and many are. In 2020 alone, there were more than 700,000 attacks against small businesses totaling $2.8 billion in damages5. Norton Small Business helps small businesses disaster-proof their critical data to minimize the risk of financial loss.
Entrepreneurs Pursue Financial Freedom
Entrepreneurs often start their own businesses in pursuit of financial freedom and invest significant time, energy and personal savings to build their business. In fact, 61% of Gen Z small business owners believe entrepreneurship will lead them to retirement earlier than if they had gone straight to the corporate world6. Yet, small businesses are being heavily targeted by cybercriminals, leaving them at much higher risk of collapsing compared to larger firms when hit by a cyberattack.
With heightened risk and so much at stake, it's surprising that about half of businesses with under 50 employees have no cybersecurity budget at all7. The effects of a cyberattack extend beyond financial consequences, and it's time cybersecurity is pushed to the forefront of small business priorities.
Setting Up Your One-Person IT Department
Norton is your go-to partner to make small business cybersecurity simple with an all-in-one solution that provides 24/7 cybersecurity protection and a variety of features, including:
Secure Browser, Password Manager and VPN (virtual private network) to help secure day-to-day online activities
Automated PC cleaning and optimization to keep healthier PCs for longer
Secure Cloud Backup for PCs to help reduce the risk of loss of business data
Software and driver updaters to help keep software up to date, so there are fewer vulnerabilities for cybercriminals to exploit
IT coverage and maintenance for up to 20 devices
A 100% Virus Protection Promise8
"We've built our small business products and services with the same approach in mind as we do with our consumer portfolio, so entrepreneurs don't need to worry about becoming cybersecurity experts," said Rapparini. "Norton is here to make cybersecurity accessible and easy so they can focus on building thriving businesses."
Norton recommends these top 10 tips to protect your small business:
Learn tospot signs of phishing andteach your employees
Only click links or download attachments from known sources
Avoid sharing personal information or private company data over email
Alwayskeep your operating system, applications and drivers up-to-date
Make sure yourWiFi network is protected with a strong password
Regularlyback up your data
Require employees to use aVPN when doing company work on a public WiFi network (think airports and coffee shops)
Alwaysuse multi-factor-authenticationfor an extra layer of protection
Don't neglect mobile devices – make sure they are password protected and use security software
Invest in a cybersecurity solution such as Norton Small Business
About Norton
Norton is a leading Cyber Safety brand of Gen™ (NASDAQ: GEN), a global company dedicated to powering Digital Freedom through its family of trusted consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries.
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BUSINESS STRATEGY
Tarci | September 15, 2023
Tarci, a leading continuous intelligence platform that generates dynamic SMB data, has recently introduced the Tarci for Foodservice data suite. This cutting-edge new series of dynamic data modules is crafted to empower enterprises that cater to SMBs in the food service sector with insights to optimize their sales, marketing, risk management, and client retention strategies.
By integrating precise and up-to-date SMB profiles with industry-specific data-driven insights, Tarci provides invaluable support to food and beverage manufacturers and distributors, enabling them to proactively identify both opportunities and potential risks among their current and prospective clients.
Within the Tarci for Foodservice suite, the following data modules are presently available:
Restaurant with Emerging Needs: New and emerging SMBs engaged in preparing food for immediate consumption.
Food & Beverage Retailers: New and emerging specialty food, grocery, and convenience retailers.
Licensed Establishments: New and growing SMBs that offer alcohol for on-premise consumption.
SMBs with Refreshment Needs: Growing SMBs with 50 or more on-site employees who may be interested in enhancing workplace experiences by offering refreshment perks.
Foodservice Risk Management: Enhanced credit term decisions by augmenting existing SMB profiles with business stability, growth, or decline indicators.
Tarci's continuous intelligence engine draws from a diverse array of external data sources to craft dynamic SMB profiles, which are updated on a weekly basis. What sets Tarci apart is its proactive approach; it not only monitors these profiles for changes but also analyzes them for emerging trends.
This distinctive methodology in parsing and interpreting SMB data accurately mirrors the dynamic nature of the marketplace. With Tarci, clients can seize opportunities and respond to changes in real-time.
Tarci's Co-Founder and CEO, Leetal Gruper, commented,
With the launch of Tarci for Foodservice, we address the churn challenges in the Foodservice industry. Our real-time insights and dynamic data modules empower businesses to adapt, thrive, and build lasting client relationships with the right SMBs, offering stability and growth in an industry where change is constant.
[Source: Cision PR Newswire]
About Tarci
Tarci is a prominent, continuous intelligence platform that generates dynamic SMB data. Employing a cutting-edge continuous intelligence engine, Tarci consistently collects, analyzes, and translates an extensive array of signals sourced from diverse outlets, effectively transforming vast datasets into actionable insights. The company's impact is felt prominently across customer-facing teams within Fortune 200 corporations, spanning leading financial institutions, insurance entities, and enterprises catering to small and mid-size businesses. Tarci garners support from esteemed backers, including Sound Ventures, Liberty Mutual Strategic Ventures, Global Founders Capital, and strategic investors.
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BUSINESS STRATEGY
Calix | September 18, 2023
Calix, Inc. has announced the launch of Calix SmartBiz in the United Kingdom (UK). This recent development empowers alternative service providers (altnets) to expand their markets with a tailored managed service explicitly designed to cater to the unique requirements of the 5.5 million small and medium-sized enterprises (SMEs) operating within the UK.
SmartBiz, on the Calix broadband platform, encompasses all the essential elements altnets need to foster SME growth within their communities. This includes managed Wi-Fi services (both indoor and outdoor), top-notch network security, business productivity applications, and high-speed internet access.
Historically, altnets lacked access to a broadband solution designed explicitly for SMEs, leaving them with the choice of repurposing residential products or downsizing complex and costly enterprise-grade solutions to accommodate the SME market. The introduction of SmartBiz provides altnets with a turnkey solution that not only enables the creation of additional revenue streams but also facilitates the expansion of their subscriber base, empowering them to compete more effectively within the fiercely competitive broadband markets.
SmartBiz comprises two main components: SmartBizWorx productivity software and the CommandWorx mobile app. CommandWorx is seamlessly integrated with the award-winning Calix Wi-Fi systems and Calix Support Cloud, allowing for self-service access to SmartBiz and its associated features. Small business owners can conveniently monitor and manage SmartBiz from any location using a user-friendly app tailored to their specific needs. Furthermore, a customizable customer Wi-Fi portal empowers business owners to offer secure and convenient internet access while enhancing brand loyalty.
Eoin Heaney, VP of international at Calix, stated:
SMEs underpin the UK economy. With an annual turnover of £1.4 trillion, they account for more than 30 percent of UK revenue and employ almost half the country's workforce.
[Source: Business Wire]
He also pointed out that small business owners face numerous challenges, including the search for suitable productivity solutions to support their growth. With SmartBiz, altnets can now offer SMEs the essential productivity capabilities they require, eliminating the need for dedicated IT staff or the typically associated hefty price tag.
Furthermore, Heaney highlighted that SmartBiz represents an opportunity for altnets to expand their business or explore new markets. He expressed enthusiasm about collaborating with innovative altnets such as Connexin, who provide distinctive managed services that empower their SME customers to focus on their core competency, which is running their own businesses.
SmartBiz also equips small business owners with:
Dedicated Networks for Enhanced Productivity:With network access control, SmartBiz offers pre-configured, dedicated primary, staff, point-of-sale, and customer networks. This ensures that every user enjoys appropriate access to the network resources they require, significantly improving role efficiency and overall productivity.
Robust Network-Level Security:To safeguard staff, customers, and critical business infrastructure from cyber threats, SmartBiz delivers robust security features alongside network-specific, customizable content restrictions.
Network Resilience:Recognizing that network outages can prove catastrophic for SMEs, SmartBiz provides automatic cellular failover, ensuring that SMEs can continue their operations uninterrupted, maintaining productivity levels, and preventing potential losses, which can be as high as £20,000 per hour of downtime.
About Calix
Calix is a leading global provider of cloud and software platforms, systems, and services essential for the realization of the unified access network and intelligent premises of the future. With a forward-looking perspective, it empowers its customers to forge the networks of tomorrow by adopting a DevOps operating model, enabling them to optimize the subscriber experience through the strategic application of big data analytics. Furthermore, the company simplifies the intricacies of the smart home and business, converting them into lucrative avenues for generating new streams of revenue.
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MANAGEMENT
Business Wire | September 27, 2023
DigitalOcean Holdings, Inc., the cloud for startups and SMBs, today announced the launch of DigitalOcean Managed Kafka, a new, fully managed data streaming platform as a service offering for Apache Kafka. DigitalOcean Managed Kafka helps small and medium-sized businesses across industries, including video streaming, the Internet of Things (IoT), data analytics, gaming, and eCommerce, access and process data streams in real time while eliminating the complexity associated with the Kafka administration. Through this offering and other enhancements across DigitalOcean’s portfolio, startups and tech entrepreneurs can more easily grow their businesses in the cloud.
“While Kafka is the gold standard for data streaming, it frequently presents technical challenges for smaller businesses with budget and resource limitations. We are excited to introduce a solution that makes this technology more accessible and meets DigitalOcean’s standard for simplicity,” said Megan Wood, Chief Strategy & Product Officer at DigitalOcean. “By reducing the burden of implementing a new platform, companies can shift their focus away from the complexity of managing their data streaming services and get back to building apps that differentiate their business.”
As businesses receive higher amounts of data inputs, the ability to rapidly capture and process this data becomes crucial. Thousands of companies, including over 80% of Fortune 100 companies, rely on Kafka to optimize their data streams and provide leaders with insights that inform decision-making. With DigitalOcean Managed Kafka, startups and SMBs can benefit from the ability to scale up and down clusters with ease while setting up alerts for proactive maintenance. Additionally, DigitalOcean customers can expect end-to-end security via private networking and data encryption along with cost-effective, predictable pricing starting at $147 for a three-node cluster.
“DigitalOcean's Managed Kafka offering has been a game-changer for us at Datacake,” said Lukas Klein, Chief Technical Officer at Datacake. “By taking care of the operational aspects of running our Kafka cluster, we have been able to focus our attention on what really matters – building a great product. With this new service, we were able to migrate seamlessly to an event-based architecture while maintaining the highest levels of operational security.”
Alongside DigitalOcean Managed Kafka, DigitalOcean has been making investments in its product and infrastructure offerings to provide peace of mind, increased productivity, and more affordable solutions to SMBs and startups. Some of those recent updates include:
GPUs with the acquisition of Paperspace-The computing power needed for training AI models and deploying at scale
Premium CPU-Optimized Droplets-Higher outbound network speeds, higher performance, and faster disk writes than standard Droplets
Enhanced memory and storage for Basic Premium Droplets-More flexibility with a wider choice of virtual machines
Low-cost support plans for every size of business-Eight-hour response times for all issues, regardless of severity
Object Storage in the Bangalore data center-Increased performance with compute and storage in one location
In addition, over the coming quarters, DigitalOcean will unveil the following enhancements and capabilities to continue to make DigitalOcean the cloud of choice for SMBs and startups:
More flexible storage offerings -Effortlessly accommodate dynamic storage requirements with Scalable Storage for Managed Databases, a cost-effective solution that helps businesses expand their data footprints with confidence
Faster, frequent, and comprehensive Backups -Ability to create daily Droplet backups that are differential, significantly reducing the time required to create them
Better performance for a range of products -Extending the premium variant to the General Purpose line of Droplets, providing newer generation CPUs, faster NVME drives, and up to 10 Gbps of outbound data transfer speeds making them ideal for running e-commerce, consumer, and SaaS apps
About DigitalOcean
DigitalOcean simplifies cloud computing so builders and businesses can spend more time creating software that changes the world. With its mission-critical infrastructure and fully managed offerings, DigitalOcean helps developers at startups and small and medium-sized businesses (SMBs) rapidly build, deploy and scale, whether creating a digital presence or building digital products. DigitalOcean combines the power of simplicity, security, community and customer support so customers can spend less time managing their infrastructure and more time building innovative applications that drive business growth.
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