Is social media a good small business communication tool?

By Digital channels have completely changed the way businesses operate today. Branded websites, mobile apps, social media handles: All of these are virtually prerequisites for building brand awareness, driving sales, and improving customer loyalty. Even traditional brick-and-mortar stores rely on digital touch points in some fashion, whether that’s posting store hours and parking information on Google My Business or directly selling to a larger audience through e-commerce sites. For small- and medium-sized businesses, social media is one of the most intriguing technologies available at the moment, presenting a lot of potential as a communication platform. Is social media a good small business tool, and if so, how should it be used?