Is social media a good small business communication tool?

AZ Big Media | January 13, 2020

By Digital channels have completely changed the way businesses operate today. Branded websites, mobile apps, social media handles: All of these are virtually prerequisites for building brand awareness, driving sales, and improving customer loyalty. Even traditional brick-and-mortar stores rely on digital touch points in some fashion, whether that’s posting store hours and parking information on Google My Business or directly selling to a larger audience through e-commerce sites. For small- and medium-sized businesses, social media is one of the most intriguing technologies available at the moment, presenting a lot of potential as a communication platform. Is social media a good small business tool, and if so, how should it be used?

Spotlight

The Xero Small Business Insights programme provides unique, regular, and timely data showing how small businesses are performing and the important role they play in our community. Xero Small Business Insights seeks to shine light on small businesses around the world to help improve understanding amongst governments, researchers, advisors and small businesses themselves.


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EBLUXE HAIR, A SMALL BUSINESS WITH A BIG HEART

EBLUXE HAIR | December 20, 2022

The generosity of one small business has warmed the hearts of many. This holiday season EBLUXE HAIR held their first annual "Nominate a Family in Need" campaign and was able to give back over $1,000 to those within their community. The gratitude we received was priceless, This is something we want to continue in the future, and with the support of sponsors and donations we can have an even greater impact next year. owner Tee Johnson. It is such a good feeling to be able to give back," added Johnson's daughter Sierra. "I know there are individuals who are struggling; it is truly liberating to know that we were able to make their holiday better.We commend this small business owner for their generosity and applaud them for having a giving spirit. Their act of kindness is a reminder of what the holidays are all about. EBLUXE HAIR & EBLUXE CARES The mother-daughter duo behind EBLUXE HAIR continues to provide consumers with Hair Extensions that are like no other and are of the highest caliber. Their recently founded non-profit EBLUXE CARES, is a 501c3 whose mission is to empower teens and cancer thrivers (those living with cancer) to rediscover what it means to live, while learning to celebrate and accept oneself completely.

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Spotlight

The Xero Small Business Insights programme provides unique, regular, and timely data showing how small businesses are performing and the important role they play in our community. Xero Small Business Insights seeks to shine light on small businesses around the world to help improve understanding amongst governments, researchers, advisors and small businesses themselves.

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