MANAGEMENT

Insurtech Pendella Adds PEO AdvanStaff HR As Partner

Pendella Technologies | May 27, 2022

Insurtech Pendella Adds PEO
Pendella Technologies, a fast-growing technology company on a mission to take the bias out of life insurance, announced a partnership with AdvanStaff HR, a professional employer organization (PEO) currently serving 400 small and medium-sized businesses.

Through Pendella's AI-powered, white-labeled technology, AdvanStaff HR clients will be able to expand their employee offerings to include individual life insurance.

Employees of AdvanStaff HR clients can now choose from a variety of affordable individual life and disability insurance options available from top-rated national insurance providers. Employees can purchase coverage online in minutes, without the need for a medical exam.

“AdvanStaff HR has helped companies run their businesses efficiently and successfully for nearly 30 years. We are experts in combining personal service and technology to support our clients, their employees, and the business’ bottom line, By partnering with Pendella, we are furthering our commitment to providing the best products and tools available.”

-Matt Richards, President and COO.

According to 2021 data from financial research firm LIMRA, more than 8 in 10 workers in the U.S. would like their employer to offer life insurance coverage.

“We are excited to partner with AdvanStaff HR and bring the important financial protection that life insurance offers to the thousands of employees they support, Our revolutionary technology not only simplifies the life insurance process, but it creates a huge opportunity for PEO’s to enhance their value to clients.”Pendella is an Associate Member of NAPEO and has partnered with other SMB-focused PEOs over the past 12 months as part of its mission to close the life insurance protection gap.

-Bob Gaydos, Pendella CEO and founder

The startup recently completed a $5.2 million in Series Seed-2 funding with backing from prominent insurtech venture capital firms American Family Ventures and MassMutual Ventures. The funding round positions to Pendella continue its disruption of the life insurance market and support its planned growth.

To learn more about what Pendella's innovative technology can do for your organization, schedule a demo.

About Pendella
Pendella is a technology company that exists to make the financial protection of individual life and disability insurance available to all people, regardless of age, health status, or income level. Pendella's full-stack, enterprise SaaS solution is powered by artificial intelligence and big data to automate underwriting and deliver a simple and intuitive experience to thousands of people through partnerships with top-rated insurance carriers and distributors. White-label customization enables a seamless end-to-end experience. www.Pendella.com, Linkedin.com/company/Pendella

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