Capital CDC | September 27, 2022
Capital CDC strives to make a difference in the communities we serve through unwavering advocacy and reinvestment in local economic development.Recently, Capital CDC donated $15,000 to WESST, a non-profit, small business development and training organization committed to growing New Mexico's economy by cultivating entrepreneurship. Since 2013, Capital CDC has provided financial donations to non-profits and economic development organizations in New Mexico totaling $124,500. Capital CDC contributes to these types of organizations annually to help grow the resources available for small businesses in New Mexico.
"We are so grateful for the generous gift we recently received from Capital CDC! Thank you for supporting WESST's transformational work with New Mexico small businesses. With this support, WESST continues providing supportive business services and access to capital for the diverse entrepreneurs who need it most. This work wouldn't be possible without partners like you!"
Katie Knipe, VP of Development at WESST.
FINANCE, SMALL BUSINESS ADVICE
TriNet | September 15, 2022
TriNet, a leading provider of comprehensive human resources for small and medium-size businesses (SMBs), today announced at TriNet PeopleForce the launch of Enrich Learn™, the newest benefit product offering from its recently launched Enrich product line. Enrich Learn will offer tax-optimized reimbursements for expenses by SMB employees to advance their education. Like the other Enrich products, Enrich Learn is a turn-key solution for benefits sponsored by the SMB. Enrich Learn will be available to all of TriNet's 23,000 SMB customers starting next month. The previously announced product releases include Enrich Access, which allows for TriNet customers to offer tax-optimized travel reimbursements for medical care, and Enrich Adopt, which offers reimbursements for expenses incurred during the adoption process."Our Enrich product line is designed to allow SMBs to make choices in benefit offerings that are right for their company. SMB leaders recognize that the benefits they offer speak to the culture that they are building," said Burton M. Goldfield, President and CEO of TriNet. "It's just one more way TriNet seeks to fulfill its mission to power the success of SMBs by supporting their growth and enabling their people."
"TriNet believes that the benefits offered by the Enrich product line are essential to attract and retain the talent that many of our customers need to innovate and grow, Education is a key factor in job advancement and satisfaction, so we expect Enrich Learn to be a particularly effective way for our clients to expand their benefit offerings."
Samantha Wellington, TriNet's Executive Vice President, Business Affairs, Chief Legal Officer, and Secretary
For all of the Enrich product offerings, TriNet will administer the benefit for the customer and manage all reimbursements and compliance requirements. For more information on this groundbreaking new product line from TriNet, please visit: Employee Benefit Plans | Comprehensive Benefits Packages | TriNet
TriNet provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. To free SMBs from HR complexities, TriNet offers access to human capital expertise, benefits, risk mitigation and compliance, payroll, all enabled by industry leading technology capabilities. TriNet's suite of products also includes services and software-based solutions to help streamline workflows by connecting HR, Benefits, Employee Engagement, Payroll and Time & Attendance. From Main Street to Wall Street, TriNet empowers SMBs to focus on what matters most—growing their business and enabling their people.
American Express | November 15, 2022
American Express today announced that it has partnered with TikTok to launch the #ShopSmall Accelerator, a new program to help small business owners reach a new generation of shoppers on Small Business Saturday, which is on November 26, 2022, and runs throughout the holiday shopping season. The partnership with TikTok builds on the ongoing support American Express provides small businesses year-round and its goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025. Starting November 14, the #ShopSmall Accelerator will include an offer for eligible small business owners to earn a $100 TikTok advertising credit*. In addition, small business owners will be given access to tools and resources to think like TikTok creators, including a tutorial at AmericanExpress.com/ShopSmallAccelerator on how their businesses can stand out on the platform. Lifestyle creators Anna Sitar @annaxsitar and Sofia Bella @iamsofiabella, along with small business owner Brandon Blackwood @brandonblackwoodnyc, will teach small business owners how to use TikTok as a search engine; leverage sounds, trends, hashtags and communities; and how to drive engagement with users. To help small businesses get discovered by new audiences, American Express has also partnered with musical artist Chlöe Bailey @chloebaileywashere to create a “Shop Small Soundtrack,” which TikTok users can add to their content.
“The #ShopSmall Accelerator will help give small merchants the tools they need to reach the next generation of consumers on TikTok, where our Shop Small Impact Study found that 67% of Gen Z users have shopped from a small business that was displayed on their For You Page ,Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. Last year, consumers reported spending more than $23B shopping small on Small Business Saturday, and we want to exceed that in 2022.”
Elizabeth Rutledge, Chief Marketing Officer, American Express
"More and more American small businesses are turning to TikTok to take us inside their world in a fun authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business. The real world impact is undeniable, with 44% of TikTok users saying that they discovered something on the platform and immediately went out to buy it, according to our Global Retail Path To Purchase Study," said Sofia Hernandez, Global Head of Business Marketing for TikTok. "This holiday season, the TikTok community is ready to #ShopSmall and support small businesses. Based on data in the Small Business Economic Impact Study from American Express, if every Gen Z and Millennial shopper spent $10 at a small business on Small Business Saturday, it would support $2 billion in local economic activity throughout the US.2 The study also found that $0.68 of every dollar spent at a small business in the US stays in the local community and that every dollar spent at small businesses creates an additional $0.48 in local business activity as a result of employees and local businesses purchasing local goods and services. 63% of small business owners said they want to grow their Gen Z and Millennial customer base this holiday season, and 50% agreed that Small Business Saturday is more critical than ever for their business this holiday shopping season. Small Business Saturday was created in 2010 to help small businesses and communities thrive. Since then, it has turned into a nationwide Shop Small movement that is celebrated annually and is critical for small businesses during the holiday shopping season. American Express provides ongoing support to small businesses year-round through the Shop Small Resource Hub where small business owners have access to complimentary marketing supplies and resources; Amex Offers for Merchants for services ranging from technology to shipping solutions; a new, dedicated Small Business Saturday page from Business Class, featuring insights, tips, and inspiration; and more.
U.S. consumers can find American Express accepting independent retailers across the nation through the Shop Small Map and Card Members can access special Amex Offers from Small Merchants on the Shop Small Offer Hub here.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.
MARKETING AND NETWORKING
U.S. Small Business Administration | November 29, 2022
Today, the U.S. Small Business Administration's Interagency Task Force on Veterans Small Business Development (IATF) and Advisory Committee on Veterans Business Affairs (ACVBA) announced that the task force will hold their next set of virtual public meetings on December 7 and December 8, respectively, via Microsoft Teams.
"Both the IATF and ACVBA committee meetings serve as opportunities for participants to learn the latest on the state of veteran-owned small businesses and discuss how the SBA can continue to serve the military and veteran community,This quarter, participants will receive an important update on the SBA's Veteran Small Business Certification Program."
Associate Administrator for the SBA Office of Veterans Business Development, Larry Stubblefield.
WHAT: IATF and ACVBA Virtual Public Meetings
The IATF meeting will include committee member updates from the Departments of Veterans Affairs (VA), Treasury, Defense, Labor; U.S. General Services Administration; Office of Management and Budget; North Carolina Business Center; the American Legion; VET-Force; and the National Veteran Small Business Coalition.
The ACVBA meeting will cover briefings from SBA's Office of Veterans Business Development on the SBA's Veteran Small Business of Financial Assistance, VA, and the Madison Services Group.
Wednesday, December 7, 2022
1 p.m. to 3 p.m. (EST)
Thursday, December 8, 2022
9 a.m. to 12 p.m. (EST)
Larry Stubblefield, Associate Administrator, SBA Office of Veterans Business Development
Robert Bailey, ACVBA Chairperson, Veteran Small Business Owner
IATF and ACVBA Committee Members
Guest Speakers from Interagency Partners and Veterans Service Organizations
The IATF will meet on Wednesday, December 7, from 1 p.m. to 3 p.m. (EST) via this Microsoft Teams link. To join the meeting by phone instead, use 206-413-7980 and enter the Conference ID: 978023539#. The ACVBA will meet Thursday, December 8, from 9 a.m. to 12 p.m. (EST) via this Microsoft Teams link. To join by phone instead, dial 206-413-7980 and enter the Conference ID: 674127009. Public comments and questions are strongly encouraged to be submitted in advance via email by December 6 to firstname.lastname@example.org. For technical support, please visit the Microsoft Teams support page. Meeting presentations and minutes will be available after both meetings at www.sba.gov/ovbd under the "Federal Advisory Committees" section.
About the U.S. Small Business Administration
The U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.