On February 23, 2023, HG Insights®, a global leader in Technology Intelligence, announced the enhancement of its flagship platform by introducing the Small Business Data Set, enabling users to gain a broader perspective of their target markets, including both large businesses and small and midsize businesses. This update will help companies to develop comprehensive targeting strategies.
Following Platform 2.0 in July 2022, HG's clients have been empowered to gain valuable insights, make informed decisions regarding their markets, and develop effective organizational strategies with increased accuracy and certainty.
HG Insights' inclusion of the Small Business Data Set in its platform without any additional charges to customers is a key component of the firm's plan to leverage its offline insights to enable GTM teams to identify new business prospects and facilitate decision-making across various departments within an organization.
Some benefits of integrating the Small Business Data Set are:
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Curated for small business coverage: HG Platform's inclusion of small and midsize businesses is ensured by carefully selecting data from billions of records.
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Doubling the records: The existing data set on the HG Platform has been updated with 780,000 new small and midsize business records.
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Additional coverage: The data set comprises information from over 200 countries, 7.4 million global product installations, and 1.1 billion contextual intent signals.
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Quality data-driven insights: This data has been filtered to remove irrelevant information, enabling customers to develop effective sales strategies for their small and midsize business markets.
CTO of HG Insights, Robert Fox, said, "We continue to expand HG Insights' market-leading Technology Intelligence through the most recent addition of our small and midsize business data set." He added, "Building on the value provided through the HG Platform experience, we continue to expand insights for small and midsize companies and unlock value throughout these markets. I am pleased to bring this additional value to our customers as we continue to deliver Technology Intelligence that fuels customer growth."
(Source – Businesswire)
By integrating the Small Business Data Set, customers can use the HG Platform to identify market opportunities in small and midsize businesses and maximize potential revenue streams.
About HG Insights®
HG Insights® is a technology intelligence company that provides organizations with data-driven insights to make informed business decisions. It specializes in providing market intelligence and competitive analysis to technology companies to help them identify and target potential customers and optimize their sales and marketing efforts. The company uses advanced data analytics and machine learning technologies to gather and analyze data from various sources, including social media, news articles, and public databases. Its products and services include market intelligence, predictive analytics, technographic data, and consulting services. Headquartered in Santa Barbara, California, HG Insights serves clients from various industries, including IT, healthcare, finance, and manufacturing.