MARKETING AND NETWORKING,TECHNOLOGY

Helpmonks Launches Dedicated Small Business Email Marketing Platform With Flat-Fee Option

Helpmonks | June 27, 2022

Helpmonks Launches Dedicated
Helpmonks wants to simplify and streamline email marketing for small business owners and solopreneurs. The email team collaboration provider launched a new service that prevents small business owners from getting bogged down in the complexities of a larger, more collaborative email outreach platform.

Helpmonks, an email management platform, offers a variety of features, including a shared inbox, advanced contact and company management, reporting, live chat, knowledge-base, and email marketing.

To make marketing more affordable, Helpmonks created Sendmonks, a standalone email marketing and automation platform based on the parent service's years of experience with marketing clients.

The new Sendmonks service features:
  • Unique flat-fee pricing with a $99 monthly cost offers unlimited email newsletters, email automation, and sending.
  • Tools for creating targeted email campaigns, sequences, drip emails, and newsletters, among other templates.
  • Unlimited landing pages, dynamic forms, unlimited contacts, and unlimited users.
  • Reports based on advanced analytics that let users fine-tune campaigns.
  • The free plan includes landing pages, forms, email automation, and email sending.

"With our shared inbox, we always made it easy to use our platform for sales and marketing. We decided to make our email marketing platform available as a standalone product for those who want to use a straightforward email marketing tool without paying the big bucks."

-Nitai Aventaggiato, the CEO,

Online marketers, e-commerce owners, newsletter creators, and online business creators from nearly any niche can choose Helpmonks' broader online marketing, email creation, and collaborative team platform for complex campaigns. This more comprehensive service is ideal for teams working together through a shared inbox.

However, for small business owners who want a more uncomplicated, more manageable service that they can operate single-handedly, the new Sendmonks platform is an ideal solution. Sendmonks, as the first flat-fee service, keeps things as straightforward as possible while delivering a complete set of advanced email marketing tools.

These include numerous professional templates for newsletters and drip campaigns that easily can be created within the platform. Sendmonks also offers activity-logging for tracking multiple email campaigns as efficiently as possible without a collaborative team.

Not everyone wants or needs a shared inbox. However, everyone should use email marketing," says Nitai Aventaggiato. Sendmonks is our standalone Email Marketing & Email Automation Platform based on years of experience."

According to Helpmonks, email marketing shouldn't be complicated to work powerfully. Campaign management tools that provide crucial delivery and campaign formation tools can create exponential results while being tailored for individual business owners.

That's why the Sendmonks service offers a robust package of tools and combines it with unlimited sending for one single price. Online sellers interested in making their email marketing perform more effectively and profitably can now create their free marketing account.

Spotlight

In the first of our series, focusing on productivity, we introduced the physical attributes needed to take a business from the ordinary to the amazing. Time and time again words like ‘tenacity’, ‘drive’, ‘hunger’ and ‘ambition’ are used to describe prominent business leaders. But there is no point being hungry and ambitious if you do not have the diligence, organisation and foresight to get everything in order. That’s where the cool, logical and rational left side of your brain comes to the fore. For small business leaders, this is often about managing your finances effectively. Good financial management means planning for the future, controlling your cashflow, and spotting opportunities for financial growth.


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TECHNOLOGY

Switcher, Inc. Launches Shopify Solution for Small and Mid-Sized Businesses to Drive Video Commerce Sales through Shoppable Livestreams

Switcher, Inc. | June 10, 2022

Switcher, Inc. (Switcher), a leading content creation and video production software company trusted by customers across the globe, announced the launch of Cartr by Switcher Studio, a Shopify app that seamlessly integrates Shopify products with Switcher Studio’s iOS app to create branded shoppable livestreams on Facebook. This unique solution enables customers to easily add products to their online shopping cart by simply commenting on the livestream. Once a customer has selected an item from the livestream, Cartr, a chatbot, will deploy and request specifics in terms of size, color, and quantity. This technology takes video from a marketing tactic to a sales strategy and creates a new revenue stream for small and mid-sized businesses. Since the company’s founding in 2014, Switcher Studio has been helping small businesses and individuals create, edit, and share video content in a professional, polished manner without the need to invest in expensive technology and equipment. As live selling continues to grow in popularity, small and mid-sized businesses are looking for ways to tap into this new sales channel to not only drive revenue but expand their customer base by reaching new audiences on social media. “Our goal at Switcher is to change the way video gets made and empower small and mid-sized businesses to take ownership of creating video that drives sales, With live selling expected to generate $35 billion in sales by 2024, we wanted to create a video commerce solution that generates revenue, creates repeat buyers, and empowers small business owners to have the tools they need to compete with national and international brands.” -Nick Mattingly, CEO and Co-Founder, Switcher Studio Cartr simplifies the live selling process by allowing businesses to connect Switcher to their Shopify store to effortlessly manage inventory for their shoppable streams and deliver a seamless customer experience every time an in-stream purchase is made. Small and mid-sized businesses that use Cartr will benefit from: Selling live from iOS devices: Retailers can create branded shoppable livestreams for Facebook with just a few taps on their iPhone or iPad in the Switcher iOS app. No complicated technology or technical experts are needed. Simplifying Facebook Live shopping: Viewers can quickly and easily express their interest in a product right on Facebook during a livestream by commenting to add it to their cart in real time. Cartr helps customers finalize their orders via Facebook DM and then directs shoppers to the businesses’ secure checkout page within their Shopify store, allowing the customer relationship to stay between the buyer and seller. Streamlining inventory management: Retailers will decide which Shopify product collections they’d like to promote during their Facebook livestream, and Cartr and Shopify will manage inventory in one location, eliminating the hassle of multiple product catalogs. “Our business has been live selling since early 2021, We have been amazed by how easy the new Cartr app in Shopify makes live selling for boutique owners like us. Cartr makes it quicker to set up and integrate product collections from Shopify, with products magically showing up when we are ready to go live! When viewers comment on our Facebook Live Shopping events, the Cartr chatbot makes checkout so simple. We expect our customer base and sales to grow even further with Cartr. Live selling is a new sales channel that we are excited to continue investing in.” -Britney Renbarger, Owner of Pink Tag. Shopify is an all-in-one commerce platform developed for entrepreneurs to start, manage, or grow their businesses. Shopify serves creators and merchants in more than 175 countries and provides the building blocks needed to succeed in video commerce. To utilize the Cartr chatbot and create collections of products to use in your videos, businesses will need to have an existing Shopify store and install the Cartr plugin from the Shopify app store. Merchants will then start streaming live video to their Facebook Business Page using the companion app, Switcher Studio. The Switcher Studio iOS app can be accessed from the Apple App Store. Businesses will need an iOS device (iPhone or iPad). For additional support or resources, please visit the Switcher Studio Help Center. To see a live demo of Cartr by Switcher Studio, tune into Switcher’s Facebook and YouTube livestream on June 7, 2022, at 1 p.m. EDT. About Switcher, Inc. and Switcher Studio Founded in 2014, Switcher, Inc. helps creators and businesses produce videos more easily and affordably through its multicamera production software, Switcher Studio. Switcher Studio lets users sync multiple iOS devices to capture video content from many perspectives—to tell stories, showcase products, and more. And its real-time video editing features to ensure that content is dynamic and polished. Plus, Switcher's integrations with streaming platforms and video conferencing tools allow creators and brands to reach their communities nearly anywhere. The tech startup, based in Louisville, Kentucky, and Yverdon-les-Bains, Switzerland, employs 40+ team members. For more information, visit switcherstudio.com or download the Switcher Studio app.

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MANAGEMENT

Nuula prioritizes small business owners' wellness with new app features

Nuula | May 18, 2022

Nuula, a fintech company focused on providing small businesses the tools and the capital they need to succeed, announced an initiative to help small business owners improve their overall mental and physical well-being. In partnership with Walnut, Nuula's new wellness feature gives small business owners access to life insurance, plus meditation programs and online fitness classes, all for as little as $9/month. Nuula's focus on the entrepreneur's well-being, in addition to business performance, was driven by insights into how personal stress is affecting small business owners, especially with the pressures of the COVID-19 pandemic. A recent Capital One survey found that 45% of small business owners report that running a business during the pandemic has had a negative impact on their mental well-being, and 42% say they are currently experiencing burnout or have experienced it within the past month. "For a small business owner and entrepreneur, work and life are inextricably linked, which is why it is so important to provide support for both, Nuula is taking a new approach to small business financial services by focusing not only on the needs of the business but also on the needs of the small business owner." -Mark Ruddock, CEO at Nuula. Nuula's new health and wellness feature offers access to guided meditation, sleep guides, and mental focus programs through Headspace Plus and online fitness programs through ClassPass Digital. The programs are paired with $10k-$50k of Life Insurance to give small business owners peace of mind. The new feature sits atop of Nuula's existing portfolio of small business tools, including financial health tracking, cash-flow forecasting, 24/7 credit monitoring, as well as updates on rating and reviews, all available in the Nuula app. "Nuula is taking a forward-looking approach to the needs of small businesses, by embedding tools that match the holistic needs of its customers, Mental and physical health are paramount to entrepreneurial success. Walnut is proud to help Nuula empower business owners by allowing them to easily access health and wellness offerings within Nuula's existing ecosystem of critical financial tools." -Derek Szeto, Co-founder and CEO of Walnut Starting today, Nuula users can sign up for a health and wellness membership that includes group life insurance and subscriptions from ClassPass and Headspace. About Nuula Nuula is building the future of small business performance. Launched in 2021, Nuula is a financial services and technology company focused on serving the small to medium-sized business community. Nuula provides real-time data and analytics, allowing businesses to manage their finances, monitor their credit ratings and user reviews, and more. Nuula is an advocate of financial inclusivity and a proud partner to Kiva to create economic and social good. To learn more about Nuula, visit www.nuula.com About Walnut Founded in 2020, Walnut is a Canadian and US insurtech that has built infrastructure to enable multiple lines of embedded insurance for brokers, employers, and financial services coupled with value added benefits from international brands. Walnut's platform makes insurance simple and convenient – creating greater accessibility for underserved audiences. Learn more about Walnut at www.gowalnut.com/businesses.

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FINANCE

Abrigo Collaborates with Validis to Speed Up Small Business Lending Process

Abrigo | May 21, 2022

Abrigo, the leader of compliance, credit risk, and lending solutions for financial institutions, announced an alliance with Validis, a secure data ingestion platform that pulls clients' financial information in real-time, standardized for easy consumption. This partnership will allow financial institutions to extract general ledger data quickly and efficiently. With Validis, banks and credit unions can go from application to spreading financials to deciding on loans without leaving Abrigo's Sageworks loan origination system. Pulling and uploading financial data severely slows down the small business lending process and can be frustrating for both the lender and the borrower. The newly available integration of Validis' data extraction software solution eliminates the need for repetitive data entry and manual collection of documents by allowing banks and credit unions to create financial statements automatically from up-to-date general ledger data. The Validis integration complements Sageworks' unique Electronic Tax Return Reader to streamline digital processes for even more applicants. This will speed up the lending operation, so borrowers get answers faster, and institutions can assess and book more loans in the same amount of time. Validis enables borrowers to share their entire financial data history directly from their accounting package in a standardized format, improving insight for financial institutions. Key features include the ability to digitally receive financials in real-time, easily spread customer financial data, and quickly decide if a borrower is creditworthy. "The Validis integration with Abrigo will further enhance a streamlined platform and provide clients with a powerful alternative to manual data collection, said Abrigo President Jay Blandford. This partnership fits well into our vision to make big things happen and better serve financial institutions. "We're really pleased to announce our new partnership with Abrigo and integration with their leading Sageworks software, We have a common goal of helping to digitize and streamline the lending process for many U.S. financial institutions. Access to financial data is traditionally a manual and time-consuming process – using Validis will not only help enhance the decisioning process for financial institutions, but it will also equip them with new insights to help manage risk and monitor portfolio performance." -Paul Thomas, CEO at Validis. About Abrigo Abrigo enables U.S. financial institutions to support their communities through technology that fights financial crime, grows loans and deposits, and optimizes risk. Abrigo's platform centralizes the institution's data, creates a digital user experience, ensures compliance, and delivers efficiency for scale and profitable growth. Visit www.abrigo.com to learn more. Follow Abrigo on social media using @WeAreAbrigo. About Validis Validis manages the acquisition and curation of data through a single platform, driving value, business insight, and operational efficiency for some of the world's biggest brands across accounting and financial services. Validis is an intelligent API that accesses and standardizes financial information, powered within an easy-to-use interface. Visit www.validis.com

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FINANCE

Verizon partners with Mastercard and FNBO to launch small business credit card

Verizon Business | June 21, 2022

Verizon Business announced that it is teaming up with Mastercard and First National Bank of Omaha (FNBO) to launch a credit card designed to bring value to small business owners. In the coming weeks, existing Verizon Business wireless customers with less than 100 lines and an online account will be eligible to apply for the Verizon Business Mastercard®, which rewards purchases on everyday business expenses such as eligible office supplies, technology, fuel, and more. "Mastercard has been a key partner to us on our journey to help our customers of all sizes transform their businesses and ensure they are truly future-ready,” said Tami Erwin, CEO of Verizon Business. “We are pleased to expand this partnership to include FNBO and bring this small business credit card to our customers at a time when we know they are seeking new avenues to expand their business, manage costs and maximize their use of new technologies to solve challenges to drive growth.” Here is how it works: The Verizon Business Mastercard®, which is issued by FNBO, will allow small business owners who apply and are approved to earn and redeem Verizon Business Dollars toward devices or accessories for their business. Benefits and features of the card will include: Earn Rewards on Eligible Business Purchases*: Earn 5% back on Verizon purchases, like paying your Verizon bill or buying devices from Verizon, during your first billing cycle after account opening;1 3% back on Verizon purchases after your first billing cycle;1 2% back on eligible gas; electronic vehicle charging and office supplies;2 and 1% back on other purchases.3 Get More for Your Business: Earn Verizon Business Dollars on eligible business purchases and redeem them later toward new devices or a Verizon Business wireless bill. New Cardholder Bonus: Eligible Verizon Business customers who apply and are approved will receive $50 toward their credit card statement after their first purchase on the card* (maximum one bonus per business account). No Annual Fee4: The Verizon Business Mastercard® has no annual fee or foreign transaction fees.4 Fill Your Digital Toolbox: The Verizon Business Mastercard® features World Elite Mastercard for Business® benefits to help small business owners reach new audiences and grow their businesses, including access to Microsoft Advertising, Zoho Social and Zoho Marketing Pal.5 Assess Your Digital Footprint: Cardholders will have access to Mastercard’s Digital Diagnostic assessment and Digital Doors program, which provides always-on resources for small business owners to set up shop online, grow and manage their business, accept payments, and keep their business protected. Safe & Secure Payments Experience: The Verizon Business Mastercard® is contactless enabled. Upon approval for the card, cardholders can begin making purchases immediately online, in app, and at the point of sale after adding it to their mobile wallet. Experience Peace of Mind: The Verizon Business Mastercard® offers Mastercard ID Theft Protection™, Zero Liability6 and Price Protection, in addition to 24/7/365 Global Emergency Services.5 This new offering is the result of a multifaceted partnership between Verizon Business and Mastercard to help provide solutions for the global payments and commerce ecosystems. The global leaders continue to work together to couple Verizon’s 5G connectivity with the power of the Mastercard network. Today’s announcement complements Verizon’s network-as-a-service foundation and supports its core areas of growth and innovation across mobility, nationwide broadband, mobile edge computing and business solutions, the value market and network monetization. “Today’s small business owner is looking for smarter, relevant, and customized digital financial products that accelerate their operations and make their lives easier,” said Chiro Aikat, Executive Vice President, Products & Engineering, North America at Mastercard. “We’re proud to extend our relationship with Verizon and FNBO to connect the small business segment through meaningful technology and benefits.” “FNBO has a rich history of helping small businesses grow and succeed, so we are excited to partner with such a respected brand as Verizon on the launch of their first program for small business,” said Jerry J. O’Flanagan, Executive Vice President, Partner Segment at FNBO. To find out if your business is eligible to apply for the Verizon Business Mastercard® when it officially launches, visit http://verizon.com/business-mastercard-comingsoon. ABOUT VERIZON Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $133.6 billion in 2021. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control. ABOUT FNBO First National Bank of Omaha (FNBO) is a leader in the credit card partnership arena, with partners in a variety of industries including retail, travel, entertainment, automotive, oil, nonprofits and more. For over 60 years, FNBO has specialized in providing comprehensive credit card programs with personalized service to help its customers achieve their goals. Visit card.fnbo.com for more information. ABOUT MASTERCARD (NYSE: MA) Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com

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Spotlight

In the first of our series, focusing on productivity, we introduced the physical attributes needed to take a business from the ordinary to the amazing. Time and time again words like ‘tenacity’, ‘drive’, ‘hunger’ and ‘ambition’ are used to describe prominent business leaders. But there is no point being hungry and ambitious if you do not have the diligence, organisation and foresight to get everything in order. That’s where the cool, logical and rational left side of your brain comes to the fore. For small business leaders, this is often about managing your finances effectively. Good financial management means planning for the future, controlling your cashflow, and spotting opportunities for financial growth.

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