Gupshup, the market leader in conversational messaging, announced today the launch of a WhatsApp-based commerce solution that enables any business to construct a digital "storefront" on WhatsApp. Businesses can offer conversational journeys throughout the purchasing process, including pre-purchase, purchase, and post-purchase.
Gupshup enables businesses to manage the whole purchasing experience on WhatsApp. Additionally, this comprehensive commerce solution makes use of Gupshup's newly announced 1-Click Bill Pay function, which enables companies to collect payments via WhatsApp and other messaging applications. Gupshup aims to create WhatsApp-based storefronts for thousands of businesses in 2022.
A firm may use Gupshup's WhatsApp-based commerce solution to develop a product catalog, talk with consumers using AI-powered chatbots for product discovery, assist them through checkout and payment, and provide 24/7 support via chatbots and live agents.
This helps businesses to promote their products and services via a structured experience complete with photos and organized product data. Additionally, customers may add desired products to their baskets on WhatsApp, engage with companies in real-time, and pay via Gupshup's recently released 1-Click Bill Pay link, all without leaving the chat window.
“Gupshup offers the most advanced, comprehensive, and easy-to-use conversational commerce platform. Our goal is to enable every business, large and small, to get started with commerce through WhatsApp quickly and easily as well as realize the full potential of this capability to transform their business,” said Gaurav Kachhawa, Chief Product Officer, Gupshup.
“We are seeing strong demand for the new Commerce features, and the early results for businesses are promising. This is certainly going to revolutionize the way businesses conduct e-commerce.”
Ravi Sundararajan, COO, Gupshup
About Gupshup
Gupshup powers about 6 billion communications every month. Thousands of developing market firms use Gupshup to construct conversational marketing, sales, and support experiences. For each use case, Gupshup's carrier-grade platform delivers a robust conversational experience-building toolkit and a network of developing market alliances spanning message channels, device makers, ISVs, and operators. Businesses use Gupshup to make dialogues part of their consumer engagement strategy. There are Gupshup stores throughout India, LATAM, Southeast Asia, the Middle East, and Eastern Europe.