Facebook and Google ads credit for small-to-medium sized enterprises

Fresh Business Thinking | April 07, 2020

On Friday the 27th of March, Google announced that they will be offering ad credits for small-to-medium sized businesses (SMBs) who routinely advertise with them. Google have pledged $340 million in Google ads credit, to help companies “stay in touch with their customers during this difficult time” (Google Ads Help). This ad credit can be used at any point until the end of 2020, across any Google Ads platform. Google has stated that they believe SMBs are the backbone of communities, representing around 90% of all businesses (according to World Bank). The coronavirus pandemic has meant that these companies are seeing a significant decline in revenue, as well as being forced to temporarily shut down.

Spotlight

As big businesses look to attract new customers, a shift has begun over the past several years to make a conscious acquisition effort in the form of dedicated marketing plans and budgets to target small-business owners fewer than 25 employees.


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BUSINESS STRATEGY

BuildESG Unveils All-In-One ESG Solution for Asset Managers and Small Businesses to Accelerate ESG Adoption

BuildESG | June 20, 2022

BuildESG recently launched the BuildESG Hub, a holistic software and service solution to deploy, manage and scale ESG programs for small businesses, asset managers and their portfolios. The digital platform is a powerful tool for aligning ESG practices with core business strategies, offering a best-in-class digital user experience that provides a 360-degree view of ESG processes, and offers access to resources, expert guidance and a community forum. “The BuildESG Hub arose because we saw a gap in the market — we couldn’t find a simple solution that would help companies understand the basics of ESG, why it matters and how to establish a foundation of practical policies and processes that were applicable across sectors and company maturity levels, So, our team of ESG experts, investors and technologists built a platform that combines digital tools and ESG expertise that companies and investors need to set and meet their ESG goals.” -BuildESG Founder & CEO James Lindstrom The BuildESG Hub offers both free and paid packages. For those who need more guidance, we felt it was important to offer guidance alternatives in the form of a community forum and ESG experts under a flat fee versus the hourly model of most consulting firms. Lindstrom added. BuildESG members and teams at various membership tiers are able to. Deploy ESG Programs. For companies that do not yet have an ESG program, the platform includes basic education and a methodical building of a foundation of processes and policies. Deployment starts with access to introduction to ESG training content and user-friendly, digital assessments of a company’s existing policies and processes, resulting in a digital action list to establish a solid foundation for future ESG initiatives, such as quantitative data tracking. Access Support Resources. In order to support building a foundation, BuildESG provides guides, templates, due diligence and vendor assessments and a portfolio-wide content retention library. Connect with Peers through the BuildESG Forum. BuildESG’s platform drives connections and community among our members by helping share best practices, tools and intelligence. Additional paid features include: Hands-on Introductory and Annual ESG Training. Portfolio Analytics for Asset Managers. Premium Private Equity Industry Benchmarking Reports. Detailed Benchmarking Process-Level Data. Expert ESG Guidance from BuildESG Experts. Annual Company and Portfolio Reviews from BuildESG Experts About BuildESG BuildESG is a software and services ESG platform with 50+ ESG subject-matter experts at the helm. BuildESG’s solutions address the reporting, framework and ratings advisory, data collection and analytics needs of its Fortune 500 and global private equity firm clients. BuildESG serves clients across industries, with certain expertise in the financial services, private equity and energy and power sectors. BuildESG has offices in New York; Greenwich, Conn.; and Berkeley, Calif.To learn more, please contact info@buildesg.com or visit https://buildesg.com.

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TECHNOLOGY

Firstbase Startup Platform Adds Wise to Initiate Instant Cross-Border Payments

Firstbase | June 08, 2022

Firstbase, the first all-in-one OS that allows anyone to incorporate a U.S. company and manage their entire business on a single platform, today announced a partnership with Wise (LON: WISE)—the global technology company that built the best way to move money around the world—to integrate the Wise Platform API into Firstbase Loop. Now any business can experience seamless account creation and verification with Wise directly through the Firstbase platform. Firstbase makes it easy for anyone in the world to incorporate a company in the U.S., while Wise makes it possible to instantly move money abroad more with lower exchange fees and other costs than traditional banking solutions. The tens of thousands of existing businesses on Firstbase now have a fast and affordable way to send money internationally, joining the 13M people and businesses using Wise—processing over $8B in cross-border transactions every month and saving customers over $1B a year by using the real exchange rate. Research conducted by Wise discovered that 46% of small businesses around the world operate internationally. Over half (51%) reported that the complexity of making and managing international payments is a major deterrent to either venturing or further expanding overseas. Ninety-five percent of the companies that incorporate with Firstbase onboard a business banking product. Over 80% of these companies that incorporate using Firstbase come from 180+ countries, with the largest markets including India, the United Kingdom, Nigeria, Pakistan, and Canada. As such, Firstbase customers require a cross-border, multi-currency financial solution that keeps pace with their company’s global footprint. Now with Wise seamlessly integrated into Firstbases’s all-encompassing platform, affordable international payments are readily available to match the digital demands facing today's founders. Wise ensures that all businesses have a trustworthy and transparent solution to send money abroad, which is now accessible within the Firstbase operating system,” said Ryan Zagone, Americas Partnerships Lead at Wise. “By integrating with Firstbase Loop, newly incorporated companies around the globe can now send money safely and with ease. “The global reach of Firstbase companies means we need financial solutions that work across the world, and that’s exactly what Wise offers our platform, Now any U.S. entity that Firstbase serves has an international money transfer solution they can count on with Wise.” -Firstbase CEO and founder Mark Milastsivy. About Firstbase Firstbase is the first all-in-one company OS that helps anyone launch, grow, and manage a U.S.-based business. With a growing suite of products, Firstbase makes it easy for founders to incorporate their business, access critical growth tools, and manage their company from a single online dashboard—no matter where they are located anywhere in the world. More than 15,000 founders from over 180 countries trusted Firstbase to help them launch their business. Start and grow your company in minutes at https://www.firstbase.io/ About Wise Wise is a global technology company building the best way to move money worldwide. With the Wise account, people and businesses can hold over 50 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money. 13 million people and businesses use Wise, which processes over £6 billion in cross-border transactions every month, saving customers over £1 billion a year.

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MARKETING AND NETWORKING

Breef and Newity Partner to Help Small Businesses Grow With Easy Access to Vetted Marketing Service Providers

Breef | March 07, 2022

Breef (www.breef.com), the world’s first online agency marketplace, has announced a partnership with NEWITY, the small business marketplace dedicated to supporting equitable access to SBA loans and trusted business service providers. As NEWITY’s official Marketing Services Partner, Breef is helping NEWITY’s growing community of 115,000 small business members more easily access marketing agency resources and extend their growth opportunities. Breef provides brands with access to more than 6,000 vetted, boutique agencies that deliver more than 40 project types. From brand creative and public relations to digital marketing, web development, and design, Breef connects companies with vetted agency partners in under seven days, simplifying the marketing outsourcing process to drive measurable business outcomes. Businesses using Breef have reported savings on average of 35% per project compared with traditional agency spend — allowing small businesses to get more out of their advertising and marketing budget. “We are committed to introducing our community to resources that will help their businesses grow and become more profitable,” said Luke LaHaie, Co-CEO and Co-Founder at NEWITY. “Breef allows us to fulfill this commitment by providing access to essential marketing tools and relationships that in the past have been reserved for only the largest companies with significant marketing budgets.” Through this partnership, NEWITY members will gain access to Breef’s innovative platform and dedicated expert support to help guide their marketing project planning, budgeting, and scoping processes. “At Breef, we give users both the tools and technology to make outsourcing to agencies accessible and affordable. We’re thrilled to be a dedicated resource to NEWITY’s community and help guide its small businesses to marketing success.” George Raptis, Co-Founder at Breef In a step to provide integrated services that help small businesses via this partnership, Breef plans to roll out NEWITY’s suite of loan offerings to its community. Breef will start with the SBA 7(a) loan — a core component of NEWITY’s offering — which commenced initially with PPP loans during the early phase of Covid. ”By providing equitable access to SBA 7(a) loans via our simplified online application, small businesses are able to quickly obtain the inexpensive working capital they desperately need to grow their businesses,” said LaHaie. “By spending these funds on growth initiatives, such as marketing and advertising, our small business members can grow their market share and profitability without having to contribute more equity to their businesses.” About Breef Founded in 2019 by Emily Bibb and George Raptis, Breef is redefining the future of work by taking the agency online. The company’s technology is the first of its kind to streamline the agency outsourcing process and facilitate high-value, high-consideration projects. Breef’s proprietary platform allows brands to manage and service all agency projects, pitches, and payments, facilitating efficiencies within today’s distributed workforce. The platform hosts more than 6,000 vetted agencies and is used by hundreds of world-leading brands, transacting millions of dollars in projects each month. Breef operates from its headquarters in New York City. About Newity NEWITY is America's Small Business Marketplace, focused on empowering entrepreneurs with access to trusted service providers and affordable loan solutions — all in one place. NEWITY was founded in 2020 to better service Paycheck Protection Program loans. Today, NEWITY uses leading technologies to help small businesses access services that make running their business more efficient and more profitable.

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BUSINESS STRATEGY

LegalShield Partners with NEWITY to Empower, Protect and Equip Small Businesses with Legal Services and Solutions

LegalShield | May 20, 2022

As we continue to spotlight small businesses during May, LegalShield, the leading provider of membership-based legal services and identity theft protection plans, announces a partnership with NEWITY, the small business marketplace dedicated to creating equitable access to SBA loans and trusted business service providers. As NEWITY’s official legal services provider, its 115,000 small business members will have access to LegalShield’s Small Business Legal Plans, services, and network of provider law firms Our organization cares deeply about the success and sustainability of small businesses and providing them with the tools and resources needed to survive and thrive. It’s important to us to partner with other organizations, like NEWITY, who are champions for small businesses so together, we can create a meaningful impact, said Jeff Bell, CEO of LegalShield. “We are committed to helping our community access the best business resources that enable their growth and profitability, LegalShield’s affordable legal and cyber protection tools are essential to protect the businesses our members have worked so hard to build.” -Luke LaHaie, Co-CEO and Co-Founder at NEWITY LegalShield has legal plans to help small business owners and entrepreneurs make smarter, safer business decisions. From launch phase to growth phase and beyond, members can connect to professional lawyers for advice, guidance and to assist with all legal needs pertaining to the business. NEWITY members will also have access to IDShield for Business, which provides businesses and employers with cybersecurity protection tools, reputation management, recovery services and more. About LegalShield A trailblazer in the democratization of affordable access to legal advice, counsel, protection, and representation, LegalShield is the world's largest platform for legal, identity, and reputation management services protecting individuals and businesses across North America. Founded in 1972, LegalShield, and its privacy management company, IDShield, has provided individuals, families, businesses, and employers with tools and services needed to affordably live a just and secure life. Through technology and innovation, LegalShield is disrupting the traditional legal system and transforming how and where people receive legal guidance and services, with access to thousands of qualified, trusted attorneys and law firms. To learn more about LegalShield and IDShield products and services, visit LegalShield.com and IDShield.com. About NEWITY NEWITY is America's Small Business Marketplace, focused on empowering entrepreneurs with access to trusted service providers and affordable loan solutions – all in one place. NEWITY was founded in 2020 to better service Paycheck Protection Program loans. Today, NEWITY uses leading technologies to help small businesses access services that make running their business more efficient and more profitable. To join NEWITY’s growing small business community, visit NEWITYmarket.com.

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Spotlight

As big businesses look to attract new customers, a shift has begun over the past several years to make a conscious acquisition effort in the form of dedicated marketing plans and budgets to target small-business owners fewer than 25 employees.

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