FINANCE

Codat's New Launch Sync for Commerce API Integrates Sales and Accounting

Codat | March 22, 2022

Codat announced the launch of Sync for Commerce which will automatically synchronize sales data with accounting platforms. Codat is the universal API for small business data. According to Codat data, most US retailers utilize several commerce platforms, which complicates reconciliation. Payment providers will use Sync for Commerce to dramatically simplify and accelerate the development of automatic reconciliation tools, allowing merchants to focus on developing their businesses.

Accounting for different commerce platforms falls on small business owners, who spend an estimated 40 hours each month on administration. Codat's integrations streamline this process, allowing business owners and employees to focus on growth.

"Everyone in the payments stack is looking to do more for their merchants. Automatically syncing data with accounting systems has long been a sought-after feature by merchants and providers in this equation because of its potential for time-saving. But because of the technical complexity to implement, integrations that exist today are often low quality, poorly reviewed, with patchy coverage and disjointed user experiences. Sync for Commerce changes this. It's about enabling providers to deliver high quality, native integrations as a competitive feature in days or weeks not months and years."

Pete Lord, Codat's CEO

The new tool streamlines the process by which payment processors and commerce platforms enable their users to sync their data with the two most popular accounting platforms: Intuit QuickBooks and Xero. Real-time data on sales and payments are delivered to Codat's new API, converting it to comprehensive sales invoices and sending them to the merchant's accounting platform. Merchants may configure their connection in minutes and specify when and how they want their data to sync.

Mollie, one of the fastest-growing payment service providers in Europe, will be among the first to use Codat's new offering.

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Other News
BUSINESS STRATEGY

American Express and TikTok Launch the #ShopSmall Accelerator to Help Small Businesses Reach New Audiences on Small Business Saturday

American Express | November 15, 2022

American Express today announced that it has partnered with TikTok to launch the #ShopSmall Accelerator, a new program to help small business owners reach a new generation of shoppers on Small Business Saturday, which is on November 26, 2022, and runs throughout the holiday shopping season. The partnership with TikTok builds on the ongoing support American Express provides small businesses year-round and its goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025. Starting November 14, the #ShopSmall Accelerator will include an offer for eligible small business owners to earn a $100 TikTok advertising credit*. In addition, small business owners will be given access to tools and resources to think like TikTok creators, including a tutorial at AmericanExpress.com/ShopSmallAccelerator on how their businesses can stand out on the platform. Lifestyle creators Anna Sitar @annaxsitar and Sofia Bella @iamsofiabella, along with small business owner Brandon Blackwood @brandonblackwoodnyc, will teach small business owners how to use TikTok as a search engine; leverage sounds, trends, hashtags and communities; and how to drive engagement with users. To help small businesses get discovered by new audiences, American Express has also partnered with musical artist Chlöe Bailey @chloebaileywashere to create a “Shop Small Soundtrack,” which TikTok users can add to their content. “The #ShopSmall Accelerator will help give small merchants the tools they need to reach the next generation of consumers on TikTok, where our Shop Small Impact Study found that 67% of Gen Z users have shopped from a small business that was displayed on their For You Page ,Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. Last year, consumers reported spending more than $23B shopping small on Small Business Saturday, and we want to exceed that in 2022.” Elizabeth Rutledge, Chief Marketing Officer, American Express "More and more American small businesses are turning to TikTok to take us inside their world in a fun authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business. The real world impact is undeniable, with 44% of TikTok users saying that they discovered something on the platform and immediately went out to buy it, according to our Global Retail Path To Purchase Study," said Sofia Hernandez, Global Head of Business Marketing for TikTok. "This holiday season, the TikTok community is ready to #ShopSmall and support small businesses. Based on data in the Small Business Economic Impact Study from American Express, if every Gen Z and Millennial shopper spent $10 at a small business on Small Business Saturday, it would support $2 billion in local economic activity throughout the US.2 The study also found that $0.68 of every dollar spent at a small business in the US stays in the local community and that every dollar spent at small businesses creates an additional $0.48 in local business activity as a result of employees and local businesses purchasing local goods and services. 63% of small business owners said they want to grow their Gen Z and Millennial customer base this holiday season, and 50% agreed that Small Business Saturday is more critical than ever for their business this holiday shopping season. Small Business Saturday was created in 2010 to help small businesses and communities thrive. Since then, it has turned into a nationwide Shop Small movement that is celebrated annually and is critical for small businesses during the holiday shopping season. American Express provides ongoing support to small businesses year-round through the Shop Small Resource Hub where small business owners have access to complimentary marketing supplies and resources; Amex Offers for Merchants for services ranging from technology to shipping solutions; a new, dedicated Small Business Saturday page from Business Class, featuring insights, tips, and inspiration; and more. U.S. consumers can find American Express accepting independent retailers across the nation through the Shop Small Map and Card Members can access special Amex Offers from Small Merchants on the Shop Small Offer Hub here. ABOUT AMERICAN EXPRESS American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.

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FINANCE, SMALL BUSINESS ADVICE

TriNet Announces Enrich Learn™, Tax Optimized Education Assistance Program for Small and Medium-Size Businesses

TriNet | September 15, 2022

TriNet, a leading provider of comprehensive human resources for small and medium-size businesses (SMBs), today announced at TriNet PeopleForce the launch of Enrich Learn™, the newest benefit product offering from its recently launched Enrich product line. Enrich Learn will offer tax-optimized reimbursements for expenses by SMB employees to advance their education. Like the other Enrich products, Enrich Learn is a turn-key solution for benefits sponsored by the SMB. Enrich Learn will be available to all of TriNet's 23,000 SMB customers starting next month. The previously announced product releases include Enrich Access, which allows for TriNet customers to offer tax-optimized travel reimbursements for medical care, and Enrich Adopt, which offers reimbursements for expenses incurred during the adoption process."Our Enrich product line is designed to allow SMBs to make choices in benefit offerings that are right for their company. SMB leaders recognize that the benefits they offer speak to the culture that they are building," said Burton M. Goldfield, President and CEO of TriNet. "It's just one more way TriNet seeks to fulfill its mission to power the success of SMBs by supporting their growth and enabling their people." "TriNet believes that the benefits offered by the Enrich product line are essential to attract and retain the talent that many of our customers need to innovate and grow, Education is a key factor in job advancement and satisfaction, so we expect Enrich Learn to be a particularly effective way for our clients to expand their benefit offerings." Samantha Wellington, TriNet's Executive Vice President, Business Affairs, Chief Legal Officer, and Secretary For all of the Enrich product offerings, TriNet will administer the benefit for the customer and manage all reimbursements and compliance requirements. For more information on this groundbreaking new product line from TriNet, please visit: Employee Benefit Plans | Comprehensive Benefits Packages | TriNet About TriNet       TriNet provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. To free SMBs from HR complexities, TriNet offers access to human capital expertise, benefits, risk mitigation and compliance, payroll, all enabled by industry leading technology capabilities. TriNet's suite of products also includes services and software-based solutions to help streamline workflows by connecting HR, Benefits, Employee Engagement, Payroll and Time & Attendance. From Main Street to Wall Street, TriNet empowers SMBs to focus on what matters most—growing their business and enabling their people.

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MARKETING AND NETWORKING

Wrapmate makes it easier for franchises to brand their vehicles

Wrapmate | September 29, 2022

Wrapmate is excited to announce that it's bringing its vast network of over 1,400 vehicle graphics professionals to franchisors nationwide in an all-new product offering for franchises to receive vehicle wraps for all their company vehicles across all U.S. markets. Now, franchisors nationwide can wrap anywhere from one to 10,000 vehicles quickly and efficiently, in every major market.Wrapmate's Franchise Wraps and Graphics Program meets franchises where they're at with an out-of-the-box solution to handle all things graphics. Entrepreneurs enter the franchise business with the expectations of marketing and operations already being pre-set and on autopilot. Franchises can now have their mind at ease knowing that wrapping franchisee vehicles is just as easy. The core components of Wrapmate's turnkey program provides all U.S.-based franchisors with flexible pricing, branding consistency, standardized logistics and nationwide installation coverage for wraps & graphics on any vehicle type or quantity. Wrapmate's flexible pricing structure ensures zero costs are charged to the corporate entity, including no setup costs or monthly management fees. Franchisors are simply responsible for sharing the vehicle graphics program to their franchisees, and Wrapmate handles everything else. Franchisors not only benefit from beautiful vehicle branding and endless marketing value, but a promising strategy for fueling additional growth across current and new franchisee markets. Included in the program comes a ready-to-use ordering platform where franchisees can visit a co-branded website to choose their vehicle, graphic size, creative theme and then instantly place an order for new vehicle graphics. Wrapmate can also facilitate other large format printing and installation like window signage, wall murals and floor graphics at any or all franchisee locations. "We are beyond excited to provide franchisors across all U.S. markets with the effortless ability to offer wraps and graphic products to their franchisees, no matter where they are located, Thanks to Wrapmate's logistical prowess behind-the-scenes, we can ensure color consistency, branding perfection and flawless installation across every single franchisee's wrap project." Javier Lozano Jr., Chief Marketing Officer of Wrapmate Jeremy Seiley, a franchisee of That 1 Painter based in Houston, Texas, says, Working with Wrapmate to put wraps on both my franchise vehicles has been incredibly simple and streamlined. Since getting my wraps completed, I literally have potential customers approaching my vehicles on a daily basis asking for price quotes and it's grown my sales pipeline substantially. Franchisees, in many cases small business owners, are generally not familiar with how onsite and offsite graphics have a very positive impact on the business growth, nor do they know where to go to get these solutions. A one stop shop for graphics, facilitates the adoption of 3M trusted graphic solutions in this market segment, hence continuing to grow the overall graphics industry, shares Carolina Bautista-Brown, 3M Segment Marketing Senior Manager. About Wrapmate Wrapmate is an all-in-one digital platform for business owners and consumers to get their vehicle wraps & graphics projects designed, produced and installed in any city across the U.S. Utilizing Wrapmate's advanced technologies, customers can visualize, purchase and even finance their vehicle graphics in the simplest way possible. Additionally, Wrapmate supports a nationwide network of over 1,400 vetted graphic professionals known as Wrapmate Pros, providing them with local customer projects and solutions to grow their business. To learn more, visit wrapmate.com. About 3M 3M believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's

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TECHNOLOGY

BAU Launches New and Revolutionary Mobile App to Help Small Businesses Promote Themselves

BAU | November 21, 2022

BAU has launched a new mobile app designed to help small businesses advertise themselves through super-charged word-of-mouth for our digital age. Imagine a construction contractor attracting new clients by reaching the audience of a nearby real estate broker, or a coffee shop partnering with a nearby bagel business and getting its ads shown directly to their viewership. BAU lets you take advantage of industries that naturally appeal to consumers together in order to reach the right buyers and send the right message. Most business owners use Google, Meta, Yelp and other platforms as expensive but necessary tools to reach target audiences online ... but it doesn't have to be that way. BAU has created an opportunity to connect with the exact type of complementary businesses that have access to desired customers, attracting attention, sales, and clicks from the right prospects. "This is a 'dating' platform for everyone to build better relationships with small businesses nearby," BAU CEO Lambert Egbuchulam. The new BAU mobile app offers: BETTER TARGETING Let's face it: most ads are misplaced annoyances that people can't wait to skip. Advertisements on BAU get seen by your specific target audience, meaning better results with no exposures wasted on people you don't want to appeal to. LOWER PRICES Digital advertising is like the housing market—prices just keep barreling upwards, driven by competition. With BAU, you could save a fraction of what you would on a monthly ad budget compared to what you'd waste on "the big guys," increasing R.O.I. and making advertising a no-brainer. COMPLETE TRANSPARENCY BAU compiles straightforward, up-to-the-minute reports with results that let you know how your ads are doing at a glance. Update, suspend, or alter your campaign at any time. SIMPLIFIED MANAGEMENT No tech stuff, no setup wizards, no degree in computer science needed. We built BAU to be simple enough for Grandma to use, without all the jargon and learning curve. LOCAL BAU is all about symbiotic relationships within your local community. Not only do people like to buy where they live, but it also makes it more cost-effective and seamless for you, the business owner. ABOUT BAU At BAU, we believe it shouldn't be about who has the biggest ad budget or most genius marketing team —we dream of a world where needs are met and businesses are built based on honest, local collaboration. By connecting local businesses and having them help advertise each other, we're inspiring commerce to be more simple, more honest, and more clear. We consider our business model to be super-charged word-of-mouth, updated and revolutionized for our digital age. We invite you to join us on our crusade to bring the power back to the small businesses as we create marketing opportunities that don't just create profits... they also empower people.

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Our learning programs help organizations accelerate growth by unlocking their  Capturing value from data depends on the integrity of the entire insights value Bottom-line use cases employ data-driven insights to optimize internal processes. sustained action on the insights from advanced analytics and create impact.

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