TECHNOLOGY

BAU Launches New and Revolutionary Mobile App to Help Small Businesses Promote Themselves

BAU | November 21, 2022 | Read time : 01:56 min

BAU Launches New and Revolutionary Mobile App to Help Small
BAU has launched a new mobile app designed to help small businesses advertise themselves through super-charged word-of-mouth for our digital age. Imagine a construction contractor attracting new clients by reaching the audience of a nearby real estate broker, or a coffee shop partnering with a nearby bagel business and getting its ads shown directly to their viewership. BAU lets you take advantage of industries that naturally appeal to consumers together in order to reach the right buyers and send the right message. Most business owners use Google, Meta, Yelp and other platforms as expensive but necessary tools to reach target audiences online ... but it doesn't have to be that way. BAU has created an opportunity to connect with the exact type of complementary businesses that have access to desired customers, attracting attention, sales, and clicks from the right prospects.

"This is a 'dating' platform for everyone to build better relationships with small businesses nearby,"

BAU CEO Lambert Egbuchulam.

The new BAU mobile app offers:

BETTER TARGETING
Let's face it: most ads are misplaced annoyances that people can't wait to skip. Advertisements on BAU get seen by your specific target audience, meaning better results with no exposures wasted on people you don't want to appeal to.

LOWER PRICES
Digital advertising is like the housing market—prices just keep barreling upwards, driven by competition. With BAU, you could save a fraction of what you would on a monthly ad budget compared to what you'd waste on "the big guys," increasing R.O.I. and making advertising a no-brainer.

COMPLETE TRANSPARENCY
BAU compiles straightforward, up-to-the-minute reports with results that let you know how your ads are doing at a glance. Update, suspend, or alter your campaign at any time.

SIMPLIFIED MANAGEMENT
No tech stuff, no setup wizards, no degree in computer science needed. We built BAU to be simple enough for Grandma to use, without all the jargon and learning curve.

LOCAL
BAU is all about symbiotic relationships within your local community. Not only do people like to buy where they live, but it also makes it more cost-effective and seamless for you, the business owner.

ABOUT BAU
At BAU, we believe it shouldn't be about who has the biggest ad budget or most genius marketing team —we dream of a world where needs are met and businesses are built based on honest, local collaboration. By connecting local businesses and having them help advertise each other, we're inspiring commerce to be more simple, more honest, and more clear. We consider our business model to be super-charged word-of-mouth, updated and revolutionized for our digital age. We invite you to join us on our crusade to bring the power back to the small businesses as we create marketing opportunities that don't just create profits... they also empower people.

Spotlight

Most companies that are in the market for a new learning management system, or “LMS”, tend to focus on such features as user onboarding options, gamification, and analytics.  


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MARKETING AND NETWORKING

U.S. Small Business Administration Veterans Small Business Advisory Committees Set to Host Virtual Public Meetings December 7-8

U.S. Small Business Administration | November 29, 2022

Today, the U.S. Small Business Administration's Interagency Task Force on Veterans Small Business Development (IATF) and Advisory Committee on Veterans Business Affairs (ACVBA) announced that the task force will hold their next set of virtual public meetings on December 7 and December 8, respectively, via Microsoft Teams. "Both the IATF and ACVBA committee meetings serve as opportunities for participants to learn the latest on the state of veteran-owned small businesses and discuss how the SBA can continue to serve the military and veteran community,This quarter, participants will receive an important update on the SBA's Veteran Small Business Certification Program." Associate Administrator for the SBA Office of Veterans Business Development, Larry Stubblefield. WHAT: IATF and ACVBA Virtual Public Meetings The IATF meeting will include committee member updates from the Departments of Veterans Affairs (VA), Treasury, Defense, Labor; U.S. General Services Administration; Office of Management and Budget; North Carolina Business Center; the American Legion; VET-Force; and the National Veteran Small Business Coalition. The ACVBA meeting will cover briefings from SBA's Office of Veterans Business Development on the SBA's Veteran Small Business of Financial Assistance, VA, and the Madison Services Group. WHEN: IATF Meeting Wednesday, December 7, 2022 1 p.m. to 3 p.m. (EST) ACVBA Meeting Thursday, December 8, 2022 9 a.m. to 12 p.m. (EST) WHO: Larry Stubblefield, Associate Administrator, SBA Office of Veterans Business Development Robert Bailey, ACVBA Chairperson, Veteran Small Business Owner IATF and ACVBA Committee Members Guest Speakers from Interagency Partners and Veterans Service Organizations HOW: The IATF will meet on Wednesday, December 7, from 1 p.m. to 3 p.m. (EST) via this Microsoft Teams link. To join the meeting by phone instead, use 206-413-7980 and enter the Conference ID: 978023539#. The ACVBA will meet Thursday, December 8, from 9 a.m. to 12 p.m. (EST) via this Microsoft Teams link. To join by phone instead, dial 206-413-7980 and enter the Conference ID: 674127009. Public comments and questions are strongly encouraged to be submitted in advance via email by December 6 to veteransbusiness@sba.gov. For technical support, please visit the Microsoft Teams support page. Meeting presentations and minutes will be available after both meetings at www.sba.gov/ovbd under the "Federal Advisory Committees" section. About the U.S. Small Business Administration The U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.

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MANAGEMENT

EBLUXE HAIR, A SMALL BUSINESS WITH A BIG HEART

EBLUXE HAIR | December 20, 2022

The generosity of one small business has warmed the hearts of many. This holiday season EBLUXE HAIR held their first annual "Nominate a Family in Need" campaign and was able to give back over $1,000 to those within their community. The gratitude we received was priceless, This is something we want to continue in the future, and with the support of sponsors and donations we can have an even greater impact next year. owner Tee Johnson. It is such a good feeling to be able to give back," added Johnson's daughter Sierra. "I know there are individuals who are struggling; it is truly liberating to know that we were able to make their holiday better.We commend this small business owner for their generosity and applaud them for having a giving spirit. Their act of kindness is a reminder of what the holidays are all about. EBLUXE HAIR & EBLUXE CARES The mother-daughter duo behind EBLUXE HAIR continues to provide consumers with Hair Extensions that are like no other and are of the highest caliber. Their recently founded non-profit EBLUXE CARES, is a 501c3 whose mission is to empower teens and cancer thrivers (those living with cancer) to rediscover what it means to live, while learning to celebrate and accept oneself completely.

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BUSINESS STRATEGY

American Express and TikTok Launch the #ShopSmall Accelerator to Help Small Businesses Reach New Audiences on Small Business Saturday

American Express | November 15, 2022

American Express today announced that it has partnered with TikTok to launch the #ShopSmall Accelerator, a new program to help small business owners reach a new generation of shoppers on Small Business Saturday, which is on November 26, 2022, and runs throughout the holiday shopping season. The partnership with TikTok builds on the ongoing support American Express provides small businesses year-round and its goal to drive $100 billion in reported consumer spending at small businesses from 2021 through 2025. Starting November 14, the #ShopSmall Accelerator will include an offer for eligible small business owners to earn a $100 TikTok advertising credit*. In addition, small business owners will be given access to tools and resources to think like TikTok creators, including a tutorial at AmericanExpress.com/ShopSmallAccelerator on how their businesses can stand out on the platform. Lifestyle creators Anna Sitar @annaxsitar and Sofia Bella @iamsofiabella, along with small business owner Brandon Blackwood @brandonblackwoodnyc, will teach small business owners how to use TikTok as a search engine; leverage sounds, trends, hashtags and communities; and how to drive engagement with users. To help small businesses get discovered by new audiences, American Express has also partnered with musical artist Chlöe Bailey @chloebaileywashere to create a “Shop Small Soundtrack,” which TikTok users can add to their content. “The #ShopSmall Accelerator will help give small merchants the tools they need to reach the next generation of consumers on TikTok, where our Shop Small Impact Study found that 67% of Gen Z users have shopped from a small business that was displayed on their For You Page ,Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. Last year, consumers reported spending more than $23B shopping small on Small Business Saturday, and we want to exceed that in 2022.” Elizabeth Rutledge, Chief Marketing Officer, American Express "More and more American small businesses are turning to TikTok to take us inside their world in a fun authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business. The real world impact is undeniable, with 44% of TikTok users saying that they discovered something on the platform and immediately went out to buy it, according to our Global Retail Path To Purchase Study," said Sofia Hernandez, Global Head of Business Marketing for TikTok. "This holiday season, the TikTok community is ready to #ShopSmall and support small businesses. Based on data in the Small Business Economic Impact Study from American Express, if every Gen Z and Millennial shopper spent $10 at a small business on Small Business Saturday, it would support $2 billion in local economic activity throughout the US.2 The study also found that $0.68 of every dollar spent at a small business in the US stays in the local community and that every dollar spent at small businesses creates an additional $0.48 in local business activity as a result of employees and local businesses purchasing local goods and services. 63% of small business owners said they want to grow their Gen Z and Millennial customer base this holiday season, and 50% agreed that Small Business Saturday is more critical than ever for their business this holiday shopping season. Small Business Saturday was created in 2010 to help small businesses and communities thrive. Since then, it has turned into a nationwide Shop Small movement that is celebrated annually and is critical for small businesses during the holiday shopping season. American Express provides ongoing support to small businesses year-round through the Shop Small Resource Hub where small business owners have access to complimentary marketing supplies and resources; Amex Offers for Merchants for services ranging from technology to shipping solutions; a new, dedicated Small Business Saturday page from Business Class, featuring insights, tips, and inspiration; and more. U.S. consumers can find American Express accepting independent retailers across the nation through the Shop Small Map and Card Members can access special Amex Offers from Small Merchants on the Shop Small Offer Hub here. ABOUT AMERICAN EXPRESS American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.

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MANAGEMENT

U.S. Small Business Administration Announces Strategic Alliance to Support Small Business Exporters

U.S. Small Business Administration | December 15, 2022

Administrator Isabella Casillas Guzman, head of the U.S. Small Business Administration (SBA) and the voice for America’s 33 million small businesses in President Biden’s Cabinet, announced the signing of the Strategic Alliance Memorandum (SAM) with BAFT (Bankers Association for Finance and Trade), the leading global financial services association for international transaction banking, which will formalize the SBA’s existing relationship with the association. BAFT and SBA strive to tackle challenges both lenders and small businesses face when seeking the trade financing that is essential to international trade. Together, the SBA and BAFT will work to educate small businesses and their lenders on the export financing solutions available in the marketplace. SBA’s new agreement with BAFT recognizes the impact and ingenuity of our small business exporters and the important role our lending partners play in funding their growth,” said Administrator Guzman. “Our joint efforts to increase resources to BAFT members and grow the number of lenders offering SBA international trade products will expand access to capital. By doing so, this work helps deliver on the Biden-Harris Administration’s commitment to create opportunities for small businesses, and strengthen our economy for all of us. “Financing is an important element in helping small businesses expand their customer base internationally and has been a persistent challenge,SBA is helping to ease that challenge, and with the leverage of the global BAFT network, we hope to collectively make a positive difference.” Tod Burwell, President and CEO of BAFT. Through its Office of International Trade, the SBA works to support small and midsized exporters with a goal of increasing both the number of businesses exporting and the dollar value of those exports.​ This work is done across the Agency by offering access to​ education and technical assistance​, access to capital, and trade policy to support market access for small businesses. BAFT serves as a worldwide forum for analysis, discussion, and advocacy in international financial services and provides support to members that are active in trade finance, supply chain finance, credit insurance, and export credits. Specifically, BAFT is the voice of the global trade finance community. In addition to tracking strategic global trade policy developments, BAFT provides practical guidance papers and tools including standardized legal documentation as well as a forum for discussion on topical trade finance challenges. About the U.S. Small Business Administration The U.S. Small Business Administration helps power the American dream of business ownership. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations.

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