80% of Rural Entrepreneurs Say They Are Better Off Than Urban Counterparts

Ask any entrepreneur why they went into business, and improving their quality of life will almost always rank in the top three answers. And more often than not, the location of the business and where they live will also play an important role. According to research from SCORE, rural entrepreneurs are reporting a better quality of life compared to their urban counterparts. This is despite the fact they face more challenges when it comes to the workforce, access to digital technology, and funding. But overall, they seem to be more content. For small business owners, rural or urban, the challenges are an accepted part of being an entrepreneur. And even with these challenges, their entrepreneurial spirit is exemplified by the more than 30+ million small businesses in the U.S. When it comes to quality of life and cost of living, 80% of rural small business owners believe they are better off than business owners in urban or suburban areas.