50% of Small Businesses Do Not Have a Marketing Plan
searchenginejournal | May 20, 2019
A new study on small business owners in the US finds that many are operating without a marketing plan.According to a survey of 350 small and medium business (SMB) owners, 50% do not have a marketing plan for 2019.The study from Outbound Engine asks SMB owners about revenue growth, stress, what is preventing them from reaching their business goals, most effective marketing tactics, and more.Here are some key highlights from the study. Small business owners are stressed, overwhelmed, strapped for time, and have limited budgets.According to survey responses, 62% of small business owners are as or more stressed about their business this year compared to last.