“All you need is an idea and an Internet connection.” That quick remark from a technology startup founder distills a generational shift in today’s business environment, where billion dollar brands are being built in vastly different ways from the offices and factories of years past. This is the domain of the 21st century startup, a label liberally applied to the ventures created by tech-savvy, industry-disrupting, rule-breaking visionaries and employees. What was once a noun to describe a purely technology business, startup has taken on a broader definition for a breed of lean, collaborative, and agile companies. ‘Startup’ is not a measure of a business it’s a business state of mind. Courtesy of technology,