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WINNING THE WAR AT THE STORE: HOW TO GENERATE CUSTOMER INTIMACY WITH LOCAL DATA

Retailers and brands have been striving to achieve efficiencies and grow operational scale. The flair of the local proprietor has been los knowing their customers’ preferences and habits. But this has come at a cost, resulting in ever-diminishing customer intimacy. Fortunately, advances in data, analytics and cloud now allow businesses to recreate customer intimacy without sacrificing efficiency.