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TWUBHUBBOOK - IT’S LIKE AN APPSEC PROGRAM, BUT FOR STARTUPS

It’s 2025. Many of the problems in appsec in have mitigations, maybe even solutions. The value of an appsec program is widely accepted as a requirement for any successful company. Yet XSS and other common vulnerabilities are still occupying the time of many engineering teams. Twubhubbook, a fictitious startup from the future, has the benefit of being a new startup: it’s mostly a blank slate situation. This is the story of how Twubhubbook rolled out their program without skipping a beat or breaking the bank. The purpose of this imaginary story is to provide practical advice that you can take to a current or future startup (sorry enterprise people) based on the successes and failures of today’s startups.