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THE IMPORTANCE OF ONLINE PARTNERSHIPS IN HEALTHCARE

Healthcare is undergoing a digital-led transformation, with patients having instant access to hundreds of seemingly credible healthcare and information resources. In this environment, patients can be confused about who to trust and where to turn for advice. Balancing the needs of patients with an organisation’s desire to promote its message can be difficult, but partnership working is delivering demonstrable benefits and helping achieve information ‘cut through’. This approach is going to become increasingly important as the healthcare market evolves, and in the UK, the localizing of commissioning to GP consortia makes it critical to form solid partnerships early, ready to address the new challenges.