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RETAIL IS A SOCIAL BUSINESS WEBINAR: FEATURING HOOTSUITE VP MARKETING, BEN WATSON

The retail industry marketing has tremendous potential with social media: it is an inherently social business. Customers interact with brand representatives publicly every day, and across increasingly varied platforms. It provides retailers the opportunity to work with their audience to come to intuitive marketing decisions. And while there is tremendous opportunity for success, there is also the opportunity for unexpected backlash. The recent PR firestorms surrounding a popular UK-based music retailer and US restaurant chain, are very telling of this brave new social world – providing excellent support for the importance of setting up a social media plan.