The startup community plays an important role in the fast changing technology world and transition to the digital era.Enterprises from most industries, technology vendors, IT services companies and consulting companies all want to collaborate with startups to help drive innovation. But this requires not only identifying right startup partners but also overcoming numerous obstacles along the way. This webcast will present IDC's conclusion from extensive research into experiences among services companies, technology companies and startups, identifying barriers and sharing ideas for how to overcome the them in order to make collaboration efficient and impactful and avoid wasting valuable time.In this webcast which is suitable for the innovation leads at enterprises, partnering executives, startups and vendors of technology and services - Mette Ahorlu and Margaret Adam from the European Services team and the European Channels and Alliances teams will share their findings, guidance and answer questions from the participants