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Why millennials plan to shop more at small businesses this year

May 13, 2019 / Tyler Schmall

We may be living in the age of Amazon, but millennials are craving the personal touch of small businesses, according to new research.The fascinating revelation emerged in a new study of 1,000 American consumers and 1,000 small business owners, which found that six in 10 millennials (61 percent) expect to shop more with small businesses in 2019.It appears millennials are a major driving force behind the small business movement in the U.S., as only 15 percent of consumers aged 55 and older said the same.