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WhatsApps latest feature Catalogs caters to small businesses skipping the web for mobile

November 07, 2019 / Sarah Perez

WhatsApp is expanding the capabilities of its dedicated app for business owners who want to reach their customers on smartphones. The Facebook-owned company is today introducing to the WhatsApp Business app a new “catalogs” feature that will allow the businesses to showcase and share their products and services to potential customers, who can browse photos, view prices and read product descriptions to help inform their purchase decisions.These catalogs effectively serve as a mobile storefront on WhatsApp — and one that can be operated without the need for a web page at all. Instead, the business owner simply visits the new Catalog option in their app’s settings and uploads photos of whatever it is they’re selling and fill out the details, which can optionally include a product or service code (e.g. a SKU), if need be.