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Retail Apps Gain Real Estate on Shoppers’ Smartphones

April 15, 2019 / Lucy Koch

Shopping apps appeal to users for their speed and convenience—two things marketers should keep in mind when creating an experience that will capture and retain customers.Worldwide, shopping app downloads grew to 5.70 billion in 2018, up 9.3% over 2017, according to exclusive data from app analytics platform Apptopia. Google Play saw a 13.3% year-over-year increase in downloads to 3.30 billion, while Apple iOS saw gains of 4.2% to 2.40 billion. During H2 2018, marketing and analytics platform Localytics found that retail and ecommerce apps had the highest retention rates among all app categories analyzed. The other segments included media and entertainment, business and technology, and travel and lifestyle.