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M3 Insurance's New Division Serves the Diverse Needs of Small Businesses and Individuals

April 30, 2021 / Anurag Khadkikar

M3 Insurance (M3), a top 50 insurance broker and risk management company in the United States with seven offices in Wisconsin and Illinois, is pleased to launch M3 Elevate (Elevate), a new division that allows small business owners and executives to think about insurance and incentives as competitive, offensive opportunities to accelerate progress, rather than just necessary evils for protection and security.

M3 Elevate includes four unique, yet connected, specializations:

• Business Insurance for Growing Companies

• Employee Benefits for Growing Companies

• Personal Lines

• Medicare

“Working with small businesses and individuals is nothing new for us,” said Matt Cranney, executive vice president of M3 Elevate, who is in charge of leading the new division and having strategic vision and leadership. “We've been consistently serving these types of clients for decades. Now is the time to adjust our approach so that we can do a better job for them and ourselves.”

Rather than concentrating on "small" businesses, the M3 Elevate model is designed to support "rising" businesses, hence the term "Elevate." M3 Elevate guides in several insurance-related areas to assist companies in growing.

Moreover, M3 Elevate represents M3's desire to re-direct its expertise, time, attention, and resources to the increasing number of customers juggling their Medicare, health, and personal line choices.

“We're taking a systematic approach to meeting the needs of company owners and individuals who wear multiple hats and need tech-enabled and advisor-supported modes of interaction,” Cranney said. “M3 Elevate is well-positioned to meet their needs.”

Rebecca Menefee, vice president of M3 Elevate, controls the four sales teams in this recently created division and provides leadership and workforce growth support. She is essential in carrying out numerous initiatives designed to develop and attract Elevate clients.

“Launching M3 Elevate is our way of focusing more on a subset of our consumers with specific, immediate needs,” said Mike Victorson, CEO of M3 Insurance. “Supporting small businesses means supporting communities, and it is something we not only believe in, but it is part of our company DNA.”

About M3 Insurance (M3)

M3 is a top 50 insurance brokerage and risk management company in the United States. They are market leaders in the industries they serve and the products they represent. M3 employees work as an extension of the team, offering world-class services to assist clients with managing risk, insurance purchases, and health benefits. And the focus on community contributes to the creation of better places to live and work.