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How can small businesses compete in surging world of ecommerce with Amazon others? Here's how

December 05, 2019 / Rick Smith

ChannelAdvisor has been a pioneer and thought leader in ecommerce since its launch nearly two decades ago. Its customers range from giants Amazon and eBay to smaller businesses seeking to grow – or stay alive – through online marketing and sales. So how can the small business owner hope to compete as Amazon and others embrace one-hour shipping, offer bigger inventories and are willing to price match? Small Business Saturday on Nov. 30 drew crowds to brick-and-mortar storefronts and media attention. But what about online where more and more people are shopping as exemplified by record spending over the past so-called Cyber 5 weekend (Thanksgiving through Black Friday to Cyber Monday).