. home.aspx

NEWS

home.aspx
   


Google’s Digital Toolkit for Small Business Offers Efficient Navigation in Digital Journey

June 29, 2020 / Jason Unrau
SHARESHARESHARE

Last week was International Small Business Week. Many dealerships would be considered small businesses under the Small Business Association’s definition in retail trade – up to 100 employees and $7.5 million in average annual receipts. Whether an auto dealership or any other retail bricks-and-mortar location, physical sales have been more difficult since the COVID-19 pandemic arrived.
A dealership’s digital presence is more important for that reason. Google for Small Business provided best practices in a Digital Toolkit to help navigate the online world efficiently. Let’s look at the principles Google provides and how they apply to automotive retail.