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Creating a Hero Culture in your Business Doesn’t Have to Be Hard, Read This

April 01, 2019 / smallbiztrends

You must create a winning culture when growing your small business. On this week’s Small Business Radio Show, Jeff Hayzlett joins us. Jeff serves as a prime time television host and former Fortune 100. He says it’s all about creating a “hero factor.” Jeff’s book “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures” talks about why the word hero is perfect. It applies to every CEO building a company. Jeff believes that business heroes stand by their values and always “pick a side”. In a climate of political division, many companies have a hard time doing this. But Jeff believes that it is critical if the business is going to find its loyal customers. Companies like Chick- Fil-A, Patagonia and Nike have picked sides in cultural issues. And each have been able to boost the loyalty of their customers.